WMFM-FM 100.9
Gainesville

Original Call Letters: WMFM

Originally Licensed: May 1, 1982 

Original City of License: High Springs

Original Frequency: 100.9

Origin of Call Letters: 

Original Power: 3,000 watts

Original Location:

Original Format: Beautiful Music


Network Affiliation(s):

UPI

Owner(s):

1981-University City Broadcasting Co.
1992-Heritage Broadcast Group
1993-Asterisk Communications, Inc ($1.4 million)
1998-Millstone Broadcasting L.C.
1998-Williams Broadcasting Company


History of Call Letters and Formats:


WMFM-1981-Beautiful Music
WYGC-1984-Country (Simulcast of WTRS-FM 102.3)
WXJZ-2002-Oldies
WXJZ-2003-Smooth Jazz
WXJZ-2010-Smooth AC


Names in WMFM History

Willard Williams-1982-President-University City Broadcasting Co.

Willard Williams, Jr.-1982-Station Manager-University City Broadcasting Co. 

Sheila Siegel-1982-Commercial Manager-University City Broadcasting Co.

August Grant-1982-Program Director-University City Broadcasting Co.
Jeff Wilkinson-1982-News Director-University City Broadcasting Co.
Ronald Crum-1982-Chief Engineer-University City Broadcasting Co.


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