WMMY-FM 102.3
Melbourne

Original Call Letters: WYRL
Originally Licensed: 1965
Original City of  License: Melbourne
Original Frequency: 102.3
Original Power: 3,000 watts
Original Format: Classical Music

Owner(s): 1965-   
                1978-Miler Broadcasting
               1986-City Broadcasting Co. (Dave and Dr. Frank Franco of Reading, Pa. )  ($2.25 million with WMMB-AM 1240)
              

History Of  Call Letters and Formats: WYRL-1965-Classical
                                                          WYRL-       -Country  "Big "Y" Country"
                                                          WMMY-1987-Contemporary Hits  "Y102"
                                  WMMY-1990-Oldies
                                                         
WMMY History 
In 1986 a Pennsylvania broadcasting company, City Broadcasting Co., headed by Dave Franco, agreed to buy the Melbourne radio station and its sister station WMMB-AM 1240. Franco would be manager of both Melbourne stations.
In 1987 quite a stir was caused when a promotional gimmick backfired. ''The hit men are coming,'' the announcement said. ''The hit men are coming to south Brevard. Keep listening to WYRL.'' The recording lasted 10 seconds and was repeated constantly for about three hours. The station played nothing else that Thursday morning. The announcement had been planned as a promotional gimmick to mark today's change of format and call letters at the station. WYRL-FM, which had been playing country music, was "flipping" formats to contemporary hits. The station would change its call letters to

WMMY and be known as " Y- 102".  When police received a flurry of calls asking about the arrival of hired killers in the city. Melbourne Police Lt. Arless Houck said the department received 20 similar calls beginning about 6:30 a.m. Some came in on the emergency 911 number. Each caller asked about a strange announcement being broadcast on WYRL-FM in Melbourne. Mike Shannon, operations manager at the station, said Melbourne police called about 9:30 a.m. and told him of the alarmed reaction to the recording. At the request of police, WYRL modified the recording to note the ''hit men'' alert was a promotional announcement. There was no need to call police or government officials. 

Names In WMMY History
David Franco-Owner/Manager
Al Burke-1987
Stan Lee-1987-1999-Morning co-host with Joe Scott
Steve Luba-Sports Director
Shay St. Clair-Mid-days/Music Director
Joe Scott-1987-1999-Morning co-host with Stan Lee
Greg Phillips
Jon Roberts
Mike Shannon-Operations Manager
Ken “The Hitman” Holiday
Mark Haney
Steve Padgett Biography
Mike Shannon-Operations Manager
"Captain" Chris Hill-1989-1991 Biography
Injun Bill (JT Daniels) Biography

                                                                
                                                              "Y102" air staff 1987(clockwise from the left) Stan Lee,
                                                               Ken “The Hitman” Holiday , Al Burke, Mark Haney, 
                                                                           Joe Scott and Shay St.Claire
                                                                                photo courtesy of Stan Lee

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