WLOF-FM 103.1 
Winter Park 

Original Call Letters: WLOF 

Originally Licensed: 1966 

Original City of License: Winter Park  

Original Frequency: 103.1

Origin of Call Letters: 

Original Power: 3,000 watts

Original Location: Langford Hotel, E. New England Ave. 

Original Format: Beautiful Music 


Network Affiliation(s):


Owner(s):
1966-Clarke and Rutledge  
1972-Rounsaville Radio, Atlanta
1972-Home Security Broadcasting Co.
1977-Gross Communications  (John Gross) ($210,000) 

History Of Call Letters and Formats:
WLOF-1966-Beautiful Music
WLOQ-1972-Beautiful Music/Light Classical
WLOQ-1980-Smooth Jazz  "Smooth Jazz 103.1 WLOQ"
WLOQ-2009-Smooth Jazz/Adult Contemporary "Smooth 103.1 WLOQ"

History of WLOF 
From Steve Rutledge whose father John Rutledge was a co-founder of WLOF in 1966.  "...He put WLOF on the air in the Langford Hotel.  I got out of school to go over and watch the Poli Brothers put up the monopole for the antenna. It was a cool operation.  He formatted these beautiful music stations himself, no announcers, production (was done) at 
WLOF(-AM 950), almost a forerunner of the automation of today.


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