WZTU-FM 104.1
Cocoa Beach


Original Call Letters:
WRKT
Original City of  License:
 Cocoa Beach
Originally Licensed:
May 8, 1962 
Power:
100,000 watts                                 
Original Format
Jazz

Owner(s): 1962
-
C. Sweet Smith
               
1981
-Guy Gannett Broadcasting Services, Inc
  
              1992-Paxson Communications Corp ($18.6 Million with WWNZ-AM 740, WINZ-AM 940, WZTA-FM 94.9 Miami)
               
1993-Press Broadcasting ($5 million-Gannett Broadcasting)
                1996-
Paxson Broadcasting ($25 million)
                1997-
Clear Channel Communications, Inc.

History Of Call Letters and Formats:
WRKT
-1962-Bonneville Automated  "KPE-FM"
                                                        
WKPE-1970-Progressive Rock     "Cape Radio" 
                                                        
WRKT-1977-Top 40     "Rocket 104"
                                            
             WRKT-1980-Adult Contemporary   "Rocket 104"
                                                         WSSP-1981-Country     "Brevard's Stereo Country 104"

                                                         WSSP-1985-Easy listening  "WSSPer 104" 
                                                        
WZTU
-1992-Adult contemporary  "U-104.1"
                                                        
WHVE
-1992-Top 40  "The Wave"
                                                        
WVRI-1992-Talk-simulcast of WWNZ-AM 740         
                                                        
WWNZ-1993-Talk  "Real Radio"
                                                        
WTKS-1993-Talk   "Real Radio 104.1"
                                                        
WTKS-1997-Talk, Modern Rock on weekends "Real Radio 104.1"


WZTU History
From Marc Tyll;

In 1992, under the ownership of  Guy Gannett, a new general manager was hired and given the duties to do bring up the ratings. WSSP was switched to Hot Adult Contemporary formatted WZTU "U 104.1", however, the "U" did very little in terms in
bringing in more listeners nor more advertising dollars. In an effort to concentrate on its television holdings, Guy Gannett
Broadcasting Services sold WZTU-FM along with WWNZ-AM 740 Orlando and WINZ-AM and WZTA-FM in Miami for $18.6 Million to newly  formed broadcast group Paxson Communications Corporation, headed by radio pioneer, former Home Shopping Network founder, Lowell "Bud" Paxson.  Under Paxson, WZTU became Top 40 formatted "104.1 The Wave" (pronounced "One Hundred Four - Point - One, The Wave"). Former WAPE-FM Jacksonville program director Bill Pasha was brought in to revamp the struggling "U 104.1", unfortunately, the "WAVE" was also short-lived, lasting only three months due to a lack of ratings and flat sales revenues.


WZTU Personalities

Rich Kennedy-1992
Dave Edwards
Biography

What's New    Biographies    In Memory    Sounds    Misc.    Links    Chronology    What's News?