
WZTU-FM
104.1
Cocoa
Beach
Original Call Letters: WRKT
Original City of License:
Cocoa
Beach
Originally Licensed: May
8, 1962
Power: 100,000
watts
Original Format: Jazz
Owner(s): 1962-C.
Sweet Smith
1981-Guy
Gannett Broadcasting Services, Inc.
1992-Paxson
Communications Corp ($18.6
Million with WWNZ-AM
740, WINZ-AM 940, WZTA-FM 94.9 Miami)
1993-Press
Broadcasting
($5 million-Gannett Broadcasting)
1996-Paxson
Broadcasting ($25
million)
1997-Clear
Channel Communications, Inc.
History
Of Call Letters and Formats: WRKT-1962-Bonneville
Automated "KPE-FM"
WKPE-1970-Progressive
Rock "Cape
Radio"
WRKT-1977-Top
40 "Rocket
104"
WRKT-1980-Adult
Contemporary
"Rocket
104"
WSSP-1981-Country
"Brevard's Stereo Country
104"
WSSP-1985-Easy
listening
"WSSPer 104"
WZTU-1992-Adult
contemporary
"U-104.1"
WHVE-1992-Top
40
"The Wave"
WVRI-1992-Talk-simulcast
of WWNZ-AM
740
WWNZ-1993-Talk
"Real Radio"
WTKS-1993-Talk
"Real Radio
104.1"
WTKS-1997-Talk,
Modern
Rock on weekends "Real
Radio 104.1"
WZTU
History
From Marc
Tyll;
In 1992, under the
ownership of Guy Gannett, a new general manager was hired and
given the duties to do bring up the ratings. WSSP was switched to
Hot Adult Contemporary formatted WZTU "U 104.1",
however, the "U" did very little in terms in
bringing in more listeners nor more advertising dollars. In an effort to
concentrate on its television holdings, Guy Gannett
Broadcasting Services sold WZTU-FM along with WWNZ-AM
740 Orlando and WINZ-AM and WZTA-FM in Miami for $18.6
Million to newly formed broadcast group Paxson Communications Corporation,
headed by radio pioneer, former Home Shopping Network founder, Lowell
"Bud" Paxson. Under Paxson, WZTU became Top
40 formatted "104.1 The Wave" (pronounced "One Hundred
Four - Point - One, The Wave"). Former WAPE-FM Jacksonville program
director Bill Pasha was brought in to revamp the struggling "U
104.1", unfortunately, the "WAVE" was also short-lived, lasting
only three months due to a lack of ratings and flat sales revenues.
WZTU Personalities
Rich
Kennedy-1992
Dave
Edwards Biography
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