WSBB-AM 1230
New Smyrna Beach

Original Call Letters: WSBB 

Originally Licensed: 1950 

Original City of License: New Smyrna Beach 

Original Frequency: 1230 

Origin of Call Letters: "World's Safest Bathing Beach" 

Original Power: 1,000 watts days/250 night

Original Location: Indian River Inn and Conference Center on South Riverside Drive 

Original Format: Big Bands


Network Affiliation(s):


Mutual Broadcasting System
Keystone Broadcasting
United Press International
CNN
FRN

Owner(s):

1951
-
Beach Broadcasting Company
1954-Broadcasters, Inc.
1986-George Mizelle
1991-T K Radio, Inc. ($50,000)
2006-Gore-Overgaard Broadcasting, Inc.   ($450,000)
2008-Diegel Communications, LLC  ($125,000)

History Of Call Letters and Formats:

WNSA
-1950-Construction Permit
WSBB-1950-Big Bands
WSBB-1954-Easy Listening 
WSBB-1991-Adult Standards (Westwood One Network)
WSBB-2006-Oldies (Westwood One Network)
WSBB-2008-Adult Standards


                       
         Original location of WSBB studios                                         WSBB studios on the Causeway in New Smyrna Beach

WSBB History
The original WSBB studios were on the ground floor of the Indian River Inn and Conference Center on South Riverside Drive. The first tower was where the Smyrna Yacht Club's tennis courts are now situated. When Tolby, a New Smyrna Beach resident, acquired the station, it had moved to the North Causeway site. 
Mr. Brian Tolby was kind enough to furnish more information about WSBB. Here is some of that email. "...Now to New Smyrna Beach and WSBB. I bought it in l99l from the Tidmore's who owned it since l95l. Some other guy put it on the air but don't remember the name. He didn't own it for long..."
2006 Brian Tolby sold WSBB to Gore-Overgaard Broadcasting
Gore-Overgaard also owns WROD-AM 1340 in Daytona Beach. 
2007 Gore-Overgaard Broadcasting sold WSBB to
Skip Diegel former General Manager of  WVLG-AM 640.
2008-WSBB is broadcasting from new studios on Canal Street in the Historic Downtown District of New Smyrna Beach.


WSBB Personalities


Brent Alberts
-1966
Biography
Jim "Biff" Burns-1979-80/1986-Nights/News Director Biography  
Ray Simms-1979-(Former NBC Announcer)-General Manager/Morning Host
Gerry Bell-1979-Mid-days 
Tom Smithers-1979-Nights/General Manager, now at WDSC-TV, Daytona Beach
George Mizelle-1986-Owner/Mornings In Memory
Bob Krauser-1986-mid-days
Bob Knight

Kris
Earl Phillips
-2006-2007
-Mornings/Program Director
Biography
Rick Martorano-2006-"Art, Entertainment and Lifestyles"
John Davidson-New Smyrna Beach High School Morning Sports Report
Cadillac Jack (John Wilcha)-2007-2008


Rick Brady
-1988-1991
-Program Director/2PM-6PM
Biography
Donald Schulz-2007-Saturdays
Skip Diegel-2008-President/Mornings-Diegel Communications, LLC

Other Names In WSBB History
Walter Slattery-1951-Partner/General Manager/Commercial Manager-Beach Broadcasting Company
James King, Jr.-1951-Partner/Program Director/Sports Director-Beach Broadcasting Company
Roland Jordan, Jr.-1951-Partner/Chief Engineer-Beach Broadcasting Company
A. V. Catterton-1953-General Manager-Beach Broadcasting Company
A.V. Tidmore-1954-Owner/President-Broadcasters, Inc
A. L. Ptuitt-1954-General Manager/Commercial Manager/Program Manager-Broadcasters, Inc
Murray Pendleton-1954-Program Director-Broadcasters, Inc
Lucille Irick-1954-News Director-Broadcasters, Inc
Sim Eagleson, Sr.-1954-Chief Engineer-Broadcasters, Inc
Brian Tolby-1991-2006-President/Station Manager-T K Radio, Inc.
Al "Pappy" Pruitt-Manager
Harold Gore-2006-CEO/Treasurer-Gore-Overgaard Broadcasting, Inc.
George Winslow-2007-General Manager
Scott Maman-Production Coordinator
Jim Vandergrifft (New Smyrna Beach Mayor)-2007-Community Information
Sanoma Robertson In Memory
Virginia Roche 
Eva DeBerry


Christopher M. Gore-2007-Sales Manager
Skip Diegel-2008-President-Diegel Communications, LLC


Other Programs in WSBB History

Atlanta Braves Baseball

Canada Calling-1948

Florida Gators

                                                              

            

 


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