WWPF-AM 1260   
Palatka

Original Call Letters: WWPF 

Originally Licensed: Feb. 14, 1947  

Original City of License: Palatka  

Original Frequency:  

Origin of Call Letters: Location: Welcome to Palatka Florida 

Original Power: 1,000 watts daytime/500 nighttime

Original Location: 

Original Format: Block Programming


Network Affiliation(s):


Jones
Mutual
Associated Press
Keystone
Southeastern
ABC News


Owner(s):


1947-Palatka Broadcasting Co.
1957-George Hall
1968-Hall Broadcasting Co.  

1997-Janice J. Register
1997-Wayne Bullock, Barbara Bullock, James Hester, Gail Hester
1998-Radio Palatka, Inc.  
2007-Florida Radio, LLC
2007-Flagler County Broadcasting, LLC
2007-WPLK, Radio Palatka, Inc.
2009-Natkim Radio  ($300,000)


History Of  Call Letters and Formats:


WWPF-1947-Block Programming (on 800kc)
WWPF-1957-MOR
WWPF-1968-Contemporary
WWPF-1975-Top 40 "The Superstars" 
WIYD-1979-Top 40 "The Superstars" 
WIYD-1985-50% Adult Contemporary/50% Country
WIYD-1986-Country  "All Hit Country"


WWPF History

Thanks to Marc Tyll for this history of  WWPF.

Palatka’s first radio station – WWPF – began regular broadcast service shortly after World War II on February 14, 1947 bringing local radio service to the area that prior to 1947 relied upon radio service from Jacksonville, Gainesville and Orlando. The original frequency was on 800kc and operated with 1,000 watts daytime only. In 1947, WWPF programmed a variety of music, news, information and live programming from sunrise to sunset seven days a week. This trend continued for ten years when it was determined night service could be added by changing the frequency from 800kc to 1260kc. The frequency move enabled WWPF to begin operating during the nighttime hours with a full 500 watts in addition to its 1,000 watt daytime signal. On February 14, 1957, ironically the station’s ten year anniversary date, operations on the new 1260 kc frequency began. WWPF’s operation schedule expanded to 10PM beginning its broadcast day at 7AM. Soon, the station started signing on the air at 6AM and remaining on air till Midnight seven nights per week, programming a variety of Middle of the Road music programming along with some local news and talk. The Mutual Broadcasting System (MBS) was soon added as a national news network.

In 1973, Hall Broadcasting Company added an FM station, beautiful music formatted WIYD-FM 99.9. In 1975 programming on WWPF shifted to Top 40 – known as “Music From The Superstars” - with an emphasis placed on bringing hit music to the area while cross-town WSUZ-AM 800 continued to play a variety of country classics and modern country hits. Donald Wolfe was the program director while Brian Douglas (Goodrich) was WWPF’s knowledgeable music director. Ronald Tumlin took over the day to day general management of the station from his mother (who owned WWPF and WIYD-FM), while Mary Makie served as the station’s General Sales Manager. Butch Prevat was WWPF’s morning news anchor and news director covering news from in and around the Saint John’s area. Many changes came about in mid 1979 when WWPF changed its call letters to WIYD-AM on July 1st (which stood for wide (WIYD) coverage). Wolfe left programming and began a sales career, working with Makie daily while Brian Douglas was promoted to Program Director. Top 40 remained a staple on the new WIYD while WIYD-FM switched to Country. Soon after WIYD-FM was sold to Ronette Communications and became Top 40 formatted WNFY "Y 100". Mutual News was dropped, and Douglas left to join the new "Y 100" as program director while morning man George Gibb became WIYD's program director. By 1985, the music started shifting away from Top 40 and became a 50/50 music mix consisting of 50% adult contemporary and 50% country music. A year later programming became totally country as it remains today (2007).


Names In WWPF History

L.C. McCall-1956-1957-General Manager/Chief Engineer-Palatka Broadcasting Co.

George W. Hall-1957-Owner/1961-Partner-Hall Broadcasting Co.

William Terry-1957-1972-General Manager-Hall Broadcasting Co.

Herbert Young-1957-1961-Commercial Manager-Hall Broadcasting Co.
James Jobes-1957-1959-Program Director/Promotions Director-Hall Broadcasting Co.
Isaac Leroy Lee-1957-1959-Chief Engineer-Hall Broadcasting Co.
Joseph Unger-1957-1961-News Director/Sports Director-Hall Broadcasting Co.
John Tilgham-1957-Farm Director/1959-1961-Promotions Director/1961-News Director-Hall Broadcasting Co.
Ermagean McCullough-1957-Women's Director-Hall Broadcasting Co.
Thredreck Unger-1959-1969-Program Director-Hall Broadcasting Co.
M.G. Rivenburgh-1959-1969-Chief Engineer-Hall Broadcasting Co.
Georgie Tumlin-1961-Partner-Hall Broadcasting Co.
H.H. Young-1961-1969-Commercial Manager-Hall Broadcasting Co.
R.D. Hines II-1961-Promotion Manager-Hall Broadcasting Co.
M.L. Rish-1969-1975-Commercial Manager-Hall Broadcasting Co.
Ray Jones-1969-1972-Program Director-Hall Broadcasting Co.
John Popp-1969-Chief Engineer-Hall Broadcasting Co.

Mrs. Georgia Williams-1970-President-Hall Broadcasting Co.

Roger Hills-1970-Sales Manager-Hall Broadcasting Co.

Don King-1970-Chief Engineer-Hall Broadcasting Co.

Ronald G. Tumlin-1972-1975-General Manager-Hall Broadcasting Co.
John Bullard-1972-1975-Program Director-Hall Broadcasting Co.
Gail Castellanos-1972-News Director-Hall Broadcasting Co.

Brian Douglas (Goodrich)-1975-Music Director

Donald Wolfe-1975-Program Director/Sales

Ronald Tumlin-1975-General Manager/Commercial Manager-Hall Broadcasting Co.

Larry Castle-1975-Program Director-Hall Broadcasting Co.
Bob Henry-1975-Music Director-Hall Broadcasting Co.
Don Wolfe-1975-News Director-Hall Broadcasting Co.
Robert Castellanos-1975-Chief Engineer-Hall Broadcasting Co.

Wayne Bullock-1998-Partner-Radio Palatka, Inc. 

Barbara Bullock-1998-Partner-Radio Palatka, Inc. 

Gene Deckerhoff

Suzanne Tumlin-Vice President

Clarence ''Butch'' Prevatt--Morning News Anchor/News Director-Hall Communications   In Memory

Mary Makie-General Sales Manager

George Gibb-Program Director

George Terwillegar-Co-owner

Robert L. Castellanos-Co-owner

Dan Henry-Program Director 

Melton Tucker


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