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WBZS-AM
1270
Orlando
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Original Call Letters: WHIY |
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Originally Licensed: 1957 |
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Original City of License: Orlando |
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Original Frequency: 1270 |
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Origin of Call Letters: Sounds like; Business |
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Original Power: 5,000 watts |
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Original Location: 5125 Adanson St. |
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Original Format: Business News/Sports |
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Business Radio Network |
| Financial Broadcasting Network | |
| Vision Broadcasting | |
| NBA Radio Network |
Owner(s): |
1957-Orlando Radio & Television Broadcasting Corp. |
| 1969-Orlando Radio & Television Corp. | |
| 1978-Sudbrink Broadcasting | |
| 1986-Metcom Associates Limited Partnership | |
| 1987-Metropolex Communications of Orlando Inc. | |
| 1987-WORL Radio Inc ($1.65 million) | |
| 1992-Rumbault & Associates (Receiver for S.E. Broadcasting, Inc.) | |
| 1996-Radio Luz ($378,500) |
History Of Call Letters and Formats: |
WHIY-1957-Country Western "Radio Hi Fi" "Personality Radio" |
| WHIY-1962-Country | |
| WORJ-1968-Easy Listening "Big Orange Radio" | |
| WORL-1971-Top 40 | |
| WORL-1987-Urban Contemporary | |
| WBZS-1988-Business News | |
| WHBS-1991-News/Talk/Spanish Music | |
| WHBS-1995-Silent/Licensed | |
| WRLZ-1996-Silent/Licensed | |
| WRLZ-1996 -Spanish "Radio Luz Tu La Conoces" | |
| WRLZ-1999-Christian/Spanish | |
| WRLZ-2010-Spanish Contemporary | |
| WRLZ-2012-Spanish Language News "Noticias 1270" |
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WBZS History |
| ''When you're in business, you always develop an alternative plan,'' said Willie Martin, General Manager and co-owner of WBZS. ''So when our market share numbers eroded because of Jamz (WJHM-FM 101.9), we went to another format.'' Martin said, a business-information format was his ''Plan B'' in the event the black-music format did not muster the ratings and revenue needed. Martin had managed WORL for five years and was a partner in the group that bought the station from Metroplex Communications Inc. in 1987. For an AM station, WORL was considered a success, averaging a 4.5 share in the Arbitron Ratings Co. survey of local stations. ''It will take about three months for the station to develop its own personality,'' Martin said. The old WORL staff of 14, including all the disc jockeys except Charles "Mad Hatter" Merritt, now work behind the scenes or provide commercial voice-overs. |
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Shannon Conn-General Manager |
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Mike Wiley-"Patriot Radio Network" |
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Howard Eskin-Co-host-"Let's Talk Sports"-7PM-9PM-Sunday nights |
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Jeff Asch-Co-host-"Let's Talk Sports"-7PM-9PM-Sunday nights |
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