WLKF-AM 1430
Lakeland

Original Call Letters: WLAK 
Originally Licensed: May 1936 
Original City of License: Lakeland  
Original Frequency: 1430 
Origin of Call Letters: Location; LaKeland Florida  
Original Power: 250 Watts
Original Location: Shore Acres, East Lime St. 
Original Format: Block Programming

Network Affiliation(s):

NBC
ABC
Westwood One
Premiere Radio Networks

Owner(s):

1936-Lake Region Broadcasting Co.
1941-Bradley R. Eidmann ($13,000)
1942-Lakeland Broadcasting Corp.  ($23,000)
1958-Florida Central Broadcasting Co. ($300,000)
1963-Sentinel Broadcasting Co.
1971-Hugh Holder Enterprises
1978-Bob Kelly
1983-Root Communications
1996-Hall Communications ($550,000)

History Of Call Letters and Formats:

WLAK-1936-Variety on 1310
WLAK-1946-MOR  (Moved to 1430)
WQPD-1971-Top 40
WLKF-1983-Adult Contemporary
WLKF-1983-News/Talk
WLKF-1996-

WLKF History (1980s)

In 1983 the call letters changed when Root Communications of Daytona Beach bought WQPD and changed the calls to WLKF. After a a short time programming an Adult Contemporary format, the on air talent were released and the format was switched to an automated News/Talk format. The 1980’s saw the offices and studios temporarily relocated to the Todd McKay Building in downtown Lakeland while the former WLAK building on East Lime Street underwent renovations. When the work was completed, WLKF and WVFM-FM 94.1, moved back in. Since 1996, Hall Communications has owned WLKF.


WLKF Personalities

Tom Anthony-1983-News Director Biography

Bob Crews-2002-Program Director-Hall Communications

Andrea Oliver-2002-News Director/Public Affairs Director-Hall Communications



Brian Bruchey
-
Co-host of "Mayhem in the AM with Brian Bruchey & Mark Stevens"/Program Director



Mark Stevens
-
Co-host of "Mayhem in the AM with Brian Bruchey & Mark Stevens"


Erica Smith
-2006-Erica joined "Mayhem in the AM"

Ronnie Ocean-host of "The O-Zone Sports show"                    

Larry Cox


Other Names in WLKF History

J.E.P. Marchant-1936-President-Lake Region Broadcasting Co.
Bert Arnold-1936-Station Manager-Lake Region Broadcasting Co.
D.M. Brown-1936-Sales Manager-Lake Region Broadcasting Co.
James H. Jones-1936-Commercial Manager-Lake Region Broadcasting Co.
Gordon Fletcher-1936-Program Director-Lake Region Broadcasting Co.
Elvan B. Wilson-1936-Musical Director-Lake Region Broadcasting Co.
Powell Hunter-1936-Chief Engineer-Lake Region Broadcasting Co.
Bonnie Rowbotham-2002-Chairman-Hall Communications
Arthur Rowbotham-2002-President-Hall Communications
Bill Baldwin, Sr.-2002-Vice President-Hall Communications
Steve Howard-2002-Station Manager-Hall Communications
Nancy Cattarius-2002-General Sales Manager-Hall Communications
Tunie Moss-2002-Promotions Director-Hall Communications
Dick Bennick-Sales In Memory




                        


American Idol star Dianna DeGarmo with Mark and Brian

       
courtesy of Brian Bruchey





   


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