WTIR-AM 1680
Winter Garden 

Original Call Letters: WTIR

Originally Licensed: Apr 12, 1999

Original City of License:  Winter Garden

Original Frequency: 1680

Origin of Call Letters: Traveler Information Radio

Original Power10,000 watts daytime/1,000 watts nighttime  

Original Location: 

Original Format: Traveler Information  


Network Affiliation(s):


Owner(s):


1999-Traveler Information Radio Network
2000-Rama Communications

History Of Call Letters and Formats:

WTIR-2000-Tourist Information
WTIR-2003-Spanish
WLAA-2003-Spanish
WOKB-2008-Gospel  "The Urban Empowerment and Inspiration Station"


History of WTIR 
The Traveler Information Radio Network, which began broadcasting under the call letters WTIR, is an advertiser-supported public/private business launched by TiRN Broadcasting Inc., an Orlando company that is working with Florida's Department of Transportation. The station began in 1999 airing a 40-minute promotional loop to test the strength of WTIR 's signal, which is broadcast from a studio and transmitter in west Orange County. When it finishes the test period, WTIR will offer frequent weather, traffic and attraction information targeted to Central Florida drivers on Interstate 4, Interstate 95, the Beach Line (Formerly the Bee Line) and Florida's Turnpike. "The concept is pretty simple,'' said Joe Gettys, TiRN's president. WTIR will offer features such as ``I-4 on the 4s,'' an update on traffic that runs every 10 minutes. There also will be features on a variety of tourist spots and roadside restaurants.
Thanks to Chuck Thornton for supplying some history of WTIR. 
TIRN, Traveler Information Radio Network was the brainchild of Joe Gettys. The concept grew out of Gettys' experience as marketing director for Old Town in Kissimmee. Joe had been in charge of an advertising budget of over one million dollars per year, and he became very familiar with the many ways to spend money to reach the millions of travelers coming to central Florida each year. He believed that travelers had a great need for information. At the time, there was no effective way to disseminate that information. Billboards were often extremely expensive and less than practical. Old Town eventually bought its own radio station, and leased 7 billboards alerting travelers where the station could be found on the dial. Gettys came up with a plan that he believed would be a "win-win" situation to provide emergency alerts to Florida travelers in exchange for freeway right-of-way, this would significantly lower the costs of billboards. Dick Kane, the top Public Information Administrator at the Florida Department of Transportation, liked the idea and worked closely with Gettys.


                                


Names In WTIR History

Joe Gettys-1999-President-Traveler Information Radio Network/2000-Sales Director-Rama Communications
Chris Persaud-2000-General Manager-Rama Communications
Dave Westerman
-2000
-Program Director-Rama Communications
Chuck Thornton
-2000-2001
   
Roger Ashworth-2000-Chief Engineer-Rama Communications
studio.jpg (175837 bytes) Chuck Thornton (Hanus).jpg (154112 bytes) TIRN Towers at sunset.jpg (67311 bytes)

From Chuck Thornton (center) "We shared a studio with WOKB.  We were on the left side in one studio, the other two or 3 studios were theirs and used for  production and their on-air."   

                                Dave Westerman and Chuck Thornton  Courtesy of  Chuck Thornton

Transmitter 1.jpg (136590 bytes) Transmitter 2.jpg (116313 bytes)

                                                Photos from the transmitter shed courtesy of Chuck Thornton
                                                                
                                                          towers1.jpg (26448 bytes)      
                                                                   WTIR towers thanks to Paul Walker  


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