Original Call Letters: WORZ

Originally Licensed: Feb 8, 1947 

Original City of License: Orlando 

Original Frequency: 740 

Origin of Call Letters: 

Original Power: 1,000 watts 

Original Location: WORZ Building, Winter Garden Road

Original Format: Variety

History of WORZ
WORZ-FM Opens Jan. 1 WORZ-FM will begin formal operations about Jan. 1, Eugene D. Hill, general manager of the Cen- tral Florida Broadcasting said1 yesterday. The new sister station to WORZ-AM will conlinue broadcasting on a test basis until then, he said.

This building on Winter Garden Road was built to house WORZ-AM 740, WORZ-FM 100.3 as well as  a planned TV studio as WORZ was granted a license to transmit on channel 9. Seems they ran out of money and channel 9 became WLOF TV.  The area in the back of the station which housed the Sales dept. was to be the TV studio. 
                                                                                                            click photo for full sized view
                                                                                               Thanks to Jeff D'Aurora for the photo 

WORZ Wins Decision In Bid For Orlando Television Channel 
WASHINGTON. Aug. 10 UPI
A Federal Communications Commission examiner today recommended WORZ. Inc., be authorized to operate a channel 9 television station at Orlando, Fla. Examiner Basil P. Cooper pro posed that a competing application of Mid-Florida Television Corp. be denied. The owners of WORZ. Inc headed by Mrs. Naomi T. Murrell operate radio stations WORZ AM-FM in Orlando and WNTM at Vero Beach. Fla. Mid-Florida Television, whose owners operate Orlando radio station WLOF, is headed by Joseph L. Brechner, general manager of radio station WGAY, Silver Spring, Md., and includes a number of other stockholders in the Washington. D. C, area. The examiner's findings are subject to protest within 40 days. In the absence of objection, his recommendations would become final after that time.

Stephen Wesley-1947-Program Director/News Director-Central Florida Broadcasting Co.

James Dandelake-1946-President-Central Florida Broadcasting Co.

Paul Parker-1946-Program Director-Central Florida Broadcasting Co.

Bette Stein-1946-Promotions Manager-Central Florida Broadcasting Co.

H. B. Greene-Chief Engineer-Central Florida Broadcasting Co.

Naomi T. Murrell-1947-Presdident/General Manager-Central Florida Broadcasting Co.

W. O. Murrell Jr.-1947-Commercial Manager & Promotions Manager/1948-Station Manager/1950-Secretary/Treasurer-Central Florida Broadcasting Co./1951-President-Central Florida Broadcasting Co.-Central Florida Broadcasting Co.

Thurs Jan. 8, 1948 Orlando Evening Star