WLVF-FM  90.3
Haines City

Original Call Letters: WHGS 

Originally Licensed: Apr. 11, 1986  

Original City of License: Haines City  

Original Frequency: 90.3 

Origin of Call Letters: Slogan; We’re Landmark’s Voice of Faith 

Original Power: 1,200 Watts 

Original Location: 110 Scenic Highway 

Original Format: Religious

Network Affiliation(s):


1986-Landmark Baptist Church

History Of  Call Letters and Formats:

WLVF-1990-Southern Gospel

WLVF History
The station went on the air as WHGS on February 2, 1986. In January of 1971, Pastor Mickey Carter began to broadcast a Bible question and answer time for fifteen minutes each Sunday morning on oldies station WTHN-AM 930.  In 1973 Pastor Carter began broadcasting the morning worship service of the Landmark Baptist Church. In 1997 Landmark Baptist Church purchased the old Polk Hotel (earlier known as the Palm Crest Hotel original home of WGTO-AM 540). In 1990 the 90.3 FM frequency was added by the FCC.



Landmark Baptist College  
in the Old Polk Hotel in Haines City
Original studios of WLVF

Names In WLVF History

Tom Rusk-1990-Station Manager/Promotions Manager/Program Director-Landmark Baptist Church
Bonnie Baney-1990-Music Director-Landmark Baptist Church
Wendell Collin-1990-Chief Engineer-Landmark Baptist Church
Bruce Johnson-1994-Program Director-Landmark Baptist Church
Michael Blare-1994-Sales Director-Landmark Baptist Church
Carl Smith-1994-Music Director-Landmark Baptist Church

Luis Cruz-2003-Station Manager-Landmark Baptist Church

Mike Case-Engineering Assistant/Production Manager/Morning Co-host-Landmark Baptist Church

Bobby Ogden-Marketing Manager/Host of  the "Midday Meditation"-Landmark Baptist Church

Lori Hart-Secretary-Landmark Baptist Church

Matt Pautz-Mornings
-Landmark Baptist Church

Connie Ogden- Secretary-Landmark Baptist Church

Stephen Amos-Production/Board Operator
-Landmark Baptist Church

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