
WMFQ-FM 92.9
Ocala
Original call Letters: WMFQ-FM
Origin of Call Letters: We Mean Fine Quality
Originally Licensed:1978
Original Power: 1,200 Watts
Original Frequency: 92.7
Original City of License: Ocala
Original Format: Beautiful Music
Owner(s): 1978-Greater Ocala Broadcasting Corporation
(Robert
Hauck)
1995-Asterisk Communications, Inc.
($2.7
million)
History Of Call Letters and Formats: WMFQ-1978-(Bonneville’s) Beautiful Music "Q 92"
WMFQ-1989-Easy Listening "Q-Lite 92.9"
WMFQ-1995-Adult Contemporary "Q 92.9"
WMFQ-2004-Oldies "Big Oldies 92.9"
History Of W
The frequency 92.7
mHz was originally assigned to Inverness, Florida, but was reassigned to Ocala after WTMC owner Vernon Arnette petitioned the FCC to move the 92.7 frequency from Inverness to Ocala. The argument was that 102.3
mHz (currently occupied by WTRS-FM) was assigned Ocala along with 93.7, therefore it was intended for Ocala to have two FM assignments. The FCC, however, "...gave one of those assignments away..." when it reassigned 102.3 to Dunnellon in 1969 when a group petitioned the FCC to construct an FM station for rural West Central Florida, therefore, according to
Arnette, the FCC was depriving Ocala of its second FM assignment. The FCC granted Arnette’s request to reassign 92.7 to Ocala, and Hunter-Arnette Broadcasting filed an application for the new FM channel. Concurrently, Robert Hauck of Greater Ocala Broadcasting Corporation, which owned WWKE (a daytimer), filed an application for the same frequency. Arnette had planned to debut 92.7 as WTMC-FM with an automated Easy Listening format. Hauck had planned to debut 92.7 as WWKE-FM and move the Top 40 programming from WWKE-AM to the FM, and WWKE-AM would become a country station. After about 18 months, the FCC finally ruled through its comparative hearing process that Greater Ocala Broadcasting Corporation
was more deserving of the new FM channel since it’s application specified an commonly owned AM station with daytime ONLY status, while WTMC specified a 24-hour license. Hauck constructed 92.7 FM and, at the last minute, decided to take the FM in a different direction. Instead of 92.7 becoming Top 40 WWKE-FM, it became WMFQ, "We Mean Fine Quality", programming Beautiful Music with special weekend classical programming. WMFQ was Ocala’s first 24-hour radio station and billed itself as "Ocala's ONLY 24-Hour Radio Station" for many years until WTMC and WFUZ-FM began 24-hour service 4-years later.
Names in WMFQ history
Robert M. Hauck-1977-1995-Original
Owner
John Rutledge Biography
Market Manager (former owner of WLOF-AM 950
Orlando) In
Memory
Gene Hesters-General Manager
Rick Cosner- General Sales Manager
Bill Early-General Sales Manager
Earl Knight-Program Director
Jim Cinque
Don Reed
Fred Petty
Michael Solt
Shawn Smith-Operations Manager
Lisa Meadows-1979-1983-Weekends/Program
Director 1994-Afternoons/Operations Manager
WOCA and WMFQ-FM
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