WWLV-FM  94.5 
Daytona Beach

Original Call Letters: WNDB 

Originally Licensed: Mar 1947

Original City of License: Daytona Beach 

Original Frequency: 94.5 

Origin of Call Letters: Slogan; "LoVe 94.5

Original Power: 100,000 Watts

Original Location: 

Original Format: Beautiful Music

Network Affiliation(s):


1948-News Journal Corp. 
1972-Quality Broadcasting, Inc.
1977-Broadcast Management Corp.
1982-Root Communications
1992-New City Communications
1996-Black Crow Broadcasting, Inc.
1997-Cox Broadcasting

History Of Call Letters and Formats:

WNDB-1948-Beautiful Music
WDNJ-1972-Beautiful Music (Bonneville's "Just Beautiful Music")
WWLV-1988-Soft Adult Contemporary ''Lite 'n' Easy Love Songs" 
WWLV-1990-Adult Contemporary  "Love 94.5"
WCFB-1992-Country "B94.5"
WCFB-1995-Urban Adult "Star 94.5" "Star 94 Today's R&B and Classic  Soul"

History of WWLV
From Marc Tyll
The format on 94.5 from the time is was WDNJ and WWLV was Beautiful Music until around 1988. They were using Bonneville's "Just Beautiful Music" automated music service while WDBO-FM 92.3 had the exclusive rights to air beautiful music from Jim Shulke ("The Godfather" of 'Beautiful Music Radio'). In 1988 "Love 95" , as it was known when the WWLV call letters replaced WDNJ, was renamed to "Love 94.5" to better reflect the digital readout of the actual 94.5 frequency. The station was also reformatted with soft adult contemporary love songs which remained on WWLV until about 1990 when the format became more mainstream adult contemporary with a leaning towards hot adult under the direction of program director Steve Kelly.

1992-New City Communications, the owner of WDBO-AM 580 and WWKA-FM 92.3 in Orlando, announced it would acquire the air time of WWLV-FM of Daytona Beach and has purchased an option to buy the station's other assets, including its operating license. Acquisition of WWLV-FM's air time would be accomplished under a local marketing agreement with Root Communications, owner of the Daytona Beach station. Under the agreement, NewCity would take over production of programming and sale of air time to advertisers. The agreement was to take effect between Sept. 15 and Oct. 1. The format of would be shifted from adult contemporary music to country. Plans were for all WWLV programming except public affairs programs would be produced at NewCity's Orlando studios.

WWLV Personalities

Gary Mandino-1977-1980-Middays-Broadcast Management Corp. 
Jesse Scott-1990-Mornings-Root Communications

Shadow Stevens-1991-Co-host of the morning show with Lise Dixon

Lise Dixon-1991-Co-host of the morning show with Shadow Stevens/1991-Mornings(Solo)-Root Communications

Jeff Perino-1991-Mid-days-Root Communications

Big Steve Kelly
-1991-Afternoon Drive/
Operations Manager-Root Communications

Dave Archard

Perry Moore
  Biography  In Memory

K.P. Manning
Biography    In Memory

John Barrett
Ron Kocher
Anne Jeffries-Afternoon drive-Anne shares some very funny moments from the lunchtime media group table at Malcolm's Hungry Bear Restaurant

Rick Brady  Biography

Dave Matthews (David Hesselink)   In Memory

94.5_WWLV_News-Journal_Ad_1981.jpg (108178 bytes)

1981 Ad from the Daytona Beach News Journal
click image for full sized view



WWLV Love 94.5 Love Songs Club Card


Other Names In WWLV History

Chapman S. Root-1982-President-Root Communications  In Memory

David Middleton-1990-Sales Director/1991-General Manager-Root Communications

Jay Cresswell-1990-1991-Program Director-Root Communications

Charles Cohoon-President

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