Original Call Letters: WNDB 

Originally Licensed: Mar 1947

Original City of License: Daytona Beach 

Original Frequency: 94.5 

Origin of Call Letters: Slogan; "LoVe 94.5" 

Original Power: 100,000 Watts

Original Location: 

Original Format: Beautiful Music

Network Affiliation(s):

Owner(s):

History Of Call Letters and Formats:

                                                            
History of WWLV 
1992-New City Communications, the owner of WDBO-AM 580 and WWKA-FM 92.3 in Orlando, announced it would acquire the air time of WWLV-FM of Daytona Beach and has purchased an option to buy the station's other assets, including its operating license. Acquisition of WWLV-FM's air time would be accomplished under a local marketing agreement with Root Communications, owner of the Daytona Beach station. Under the agreement, NewCity would take over production of programming and sale of air time to advertisers. The agreement was to take effect between Sept. 15 and Oct. 1. The format of would be shifted from adult contemporary music to country. Plans were for all WWLV programming except public affairs programs would be produced at NewCity's Orlando studios.

From Marc Tyll
The format on 94.5 from the time is was WDNJ and WWLV was Beautiful Music until around 1988. They were using Bonneville's "Just Beautiful Music" automated music service while WDBO-FM 92.3 had the exclusive rights to air beautiful music from Jim Shulke ("The Godfather" of 'Beautiful Music Radio'). In 1988 "Love 95" , as it was known when the WWLV call letters replaced WDNJ, was renamed to "Love 94.5" to better reflect the digital readout of the actual 94.5 frequency. The station was also reformatted with soft adult contemporary love songs which remained on WWLV until about 1990 when the format became more mainstream adult contemporary with a leaning towards hot adult under the direction of program director Steve Kelly. 

WWLV Personalities

Shadow Stevens-1991-Co-host of the morning show with Lise Dixon

Lise Dixon-1991-Co-host of the morning show with Shadow Stevens/1991-Mornings(Solo)-Root Communications

Jeff Perino-1991-Mid-days-Root Communications

Steve Kelly-1991-Afternoon Drive/Operations Manager-Root Communications Biography

Jesse Scott-Mornings

Perry Moore  Biography  In Memory

Rick Brady  Biography

Dave Matthews

Other Names In WWLV History

David Middleton-1990-Sales Director/1991-General Manager-Root Communications

Jay Cresswell-1990-1991-Program Director-Root Communications

Charles Cohoon-President

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