WPCV-FM 97.5 Winter Haven

WPCV-FM 97.5
Winter Haven

Original Call Letters: WINT

Originally Licensed: Feb. 7, 1963

Original City of License: Winter Haven

Original Frequency: 97.5

Origin of Call Letters: Slogan: Polk County's Voice

Original Power: 12,000 watts

Original Location: 100 Cypress Gardens Blvd., Winter Haven

Original Format: Country

Network Affiliation(s):

Owner(s):	1963-Angelo Fazzari and Bruce Parker
	1965-Bruce Parker
	1970-Recreation Broadcasting Of Central Florida
	1973-Joe Garagiola ($225,000)
	1976-Leonard Marks and Herbert Stewart
	1981-Hall Communications

History of Call Letters and Formats:	WINT-1963-(Sister station of WINT-AM 1360)
	WXKL-1965-Variety/Country
	WHFL-1970-Contemporary
	WPCV-1973-Country "Polk County’s Voice"

History Of WPCV
WPCV was put on the air in 1963 by Angelo Fazzari and Bruce Parker as WINT-FM 97.5 the sister station to their WINT-AM 1360. In 1973, Recreation Broadcasting sold WHFL-FM 97.5 for $225,000 to NBC Sports personality Joe Garagiola who had recently purchased WONN-AM 1230 in Lakeland. In 1976, WPCV as well as WONN were sold by Garagiola.
WPCV-FM also outgrew its original slogan ''Polk County's Voice''. The station was called during the 1970s because that's where most of its listeners were. But the station later moved its transmitter and increased its power to better cover Central Florida. ''There have been several different phrases used to describe the call letters over the years,'' said Rowbothan. ''Another owner referred to it as the 'World's Powerful Country Voice' to play on the 'world' thing - at that time there was Circus World, Sea World, Disney World.''