Paul Warren   Biography
WMMO

After graduating East Aurora High School (suburban Buffalo NY) in 1972, I dreaded the thought of jumping into more school, so I let my NY State Regents Scholarship lapse, much to the disappointment of Mom and Dad. Following odd jobs, I finally tried my hand at the career field I'd always dreamed about. My first radio job came right out of a trade school course at the now-defunct Advanced Training Center in Tonawanda NY.  After working for six months at Beautiful Music WBNY-FM/Buffalo under my real name, Paul Plack, I got my first full-time radio offer at WCJW-AM in Warsaw, an MOR/Country hybrid located in the Buffalo TSA. I didn't want to abandon my work at WBNY, then Buffalo's #1 station, so a compromise was reached under which I'd substitute my middle name, "Warren," for my last name at WCJW, and keep both jobs. I ended up leaving WBNY a short time later, but the name "Paul Warren" stuck for the next 30 years! In 1976 came a move to Rochester, and work over the next few years at WNYR, WEZO, WSAY and WVOR. I also worked part-time for a while at WHAM when Mike Harvey was the GM. In 1982, I relocated back to my hometown, where I became PD at WBUF, which had been a perennial no-show in Arbitron. Now co-owned with WVOR, and equipped for the first time with a real budget and an AC format which borrowed much from WVOR, we became the first FM to dethrone the big, traditional AM dynasties in Buffalo. When we hit #1 25-49 in Spring 1984, offers ensued. The offer I took came from central Florida alum Dennis Winslow, for WFOX/Atlanta's move-in in 1984. Cary Pall hired me for middays/APD at WMMO-FM 98.9 in July 1991, and I became PD shortly after he left in '94. Displaced in the sale to Cox in 1996, I spent a year as Ops Manager for the Traveler Information Radio Network, which sought to build a statewide radio network formatted exclusively for travelers in Florida. I still believe it was a great idea with inadequate capitalization. One of my favorite memories of my time in Orlando is the work I did for Advertising On Hold, which operated out of a faded little office building on South Orange Avenue, but grew to be a huge provider of on-hold messages and interactive voice prompts. This was truly the "little company that could," and at one time I was the telephone on-hold voice of Bobcat dealers in the southeast, thousands of varied small businesses, and 10,700 nursing homes! It really opened my eyes to the potential in alternative markets for audio work. AOH was bought out by Muzak in the late '90s, which consolidated operations somewhere in the Carolinas. I moved west in 1997 to program Smooth Jazz KKJZ/Portland, Oregon for three years, and convinced Central Florida veteran Carren Sheldon to relocate to join our morning show. Carren later went on to KVYN in Napa Valley, California. I spent four years doing mornings at a Portland Talk station, KUIK-AM, where I became co-host of The Korelin Economics report, a long-running weekend show in the market. I secured syndication, initially with Genesis Communications, then with TalkStar. I left the show in July 2007, as my independent voiceover and podcast workload grew. As of this writing, in October 2008, I'm finally working under my real name again. I write, voice and produce three daily news and feature podcasts serving the aviation and aerospace industries, distributed by Aero News Network. I have some great memories from my time in radio, and look forward to my growing role in new media. And I'm finally at a point in life where it looks like I may have the money and time to finish my education. I hope Mom and Dad can finally look down and smile!


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