Roger Stallard  Biography
WKIS    WLOF    WHLY    WORL    WSTF    WMMO   WHTQ   

Roger began his radio career at WKIS-AM 740, in 1976, while attending The University of Central Florida. Ironically, Roger attended UCF with Rick Stacy and Jim Steel, two of best programmers in radio today. During the next 5 years at WKIS, he worked every air shift at one time or another and served as the station’s Program Director from 1978 to 1981. Roger worked with many of Central Florida’s greatest talents in his tenure at WKIS including; Gene BurnsJim PhilipsDan TresslerBud BrewerClive ThomasRod HemphillTom Haley and Frank Vaught to name a few. In 1981, Roger became the last Program Director at the legendary WLOF-AM 950 and held down the afternoon drive slot with JoNell Patterson (Stevens). Again, Roger was fortunate to work with some very talented people: Tom WestBarry MichaelsDave EdwardsAlex StoneTodd Demers and GM Arnold Kaufman.  As times changed, the days of AM top 40 were soon to be over and the call letters that everyone in Orlando grew up with, WLOF would be gone forever. Roger went to "Y106" WHLY-FM 106.7 to take over the afternoon drive time period with Pat Beall and again united with Dave Edwards and talents like Rick (Saylor) and Dick (Sollom)Adrian CharlesBill MichaelsGreg Fox and GM, Jake Russell.  Even though the business casual attire of shorts and sandals was appealing, it was time for Roger to make one of life’s crossroad decisions.  Stay in programming or find another way to prosper in media. In the mid 80’s Roger had the decision made for him, when "Y106" was sold and the entire staff found itself outside, looking in. Roger declined an offer to stay at the station in a sales capacity and decided to go to WORL-AM 1270, for his first foray into the world of sales.  From there, one of life’s best opportunities fell into his lap.  Roger moved to the new "Star 101", 
WSTF-FM 101.1 
as it made its debut into the Orlando market. The first "Star" formatted AC station was the right mix of music at the right time and quickly became Orlando’s most listened to and successful radio station.  Roger served as the Regional and National Sales Manager before having life’s next best opportunity. In 1988 Roger was recruited to take over the General Sales Manager position at WFOX in Atlanta.  He was reunited with former Orlando talents PD, Dennis Winslow (WLOF-AM 950) and Randy Marsh ("Star 101").  For the next 6 years, the station was one of the highest rated and top revenue producing Oldies stations in America.
Roger commuted to Orlando briefly in the mid-90s as the Director Of Sales for WMMO-FM 98.9WHTQ-FM 96.5 and WWKA-FM 92.3. As radio consolidation was reaching its peak, it was time to move in another direction-television. From 1995 to 2002, Roger served as Senior Vice President for New York Cablevision Sales, Regional News Rep and Cable Networks, Inc. in New York. At the beginning of 2003, Roger changed coasts and is currently Regional Vice President for Adelphia Media Services in Los Angeles, California, overseeing the western third of the country.  Roger commutes weekly from his home in Atlanta to his apartment in LA.  Roger can be reached at roger.stallard@adelphia.com


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