WDLF-FM 105.9
Deland

Original Call Letters: WOOO 

Originally Licensed: Jul 10, 1967  

Original City of License: Deland  

Original Frequency: 105.9 

Origin of Call Letters: Location; DeLand Florida

Original Power: 100,000 watts

Original Location: 316 East Taylor Road 

Original Format: Country Western


Network Affiliation(s):


Mutual Broadcasting System


Owner(s):


1967-Shom Broadcasters, Inc.
1975-WELE Radio, Inc
1976-Joe Gratz
1981- Elyria-Lorain Broadcasting
1986-American Media, Inc. ($7.5 million)
1997-Chancellor Media 
2000-Infinity Radio (Viacom-CBS)
2006-Chancellor Media (CBS Radio)


History Of Call Letters and Formats:


WOOO-1967-Country

WDLF-1970-Country
WDLF-1981-40's, 50's, 60's music "The Sounds of Your Life"
WELE-1976-Country  "The Big Wheel"
WMGG-1986-Adult Contemporary
WOCL-1986-Oldies  "Class 105.9"
WOCL-1988-50's to 70's Oldies  "Cool 105.9"  "Good Time Oldies"
WOCL-1999-Jammin' Oldies   "Power 105.9"
WOCL-2000-Alternative   "O-Rock 105-9"
WOCL-2008-Classic Hits "Sunny 105.9"


 

                                                             

The studios and tower of WELE on highway 17-92 in Deland after WDLF was sold by Brian Tolby.
Note: WDLF-FM shared space at the studios of WOOO-AM 1310.


History of WDLF
Mr. Brian Tolby, past owner of WSBB-AM 1230, New Smyrna Beach, fills us in on the history of WDLF-FM. "...That station was to be a Winter Park FM, WABR, owned by the Petersons who also owned Peterson Outdoor Advertising in Orange & Seminole counties, who were sitting on an FM permit. I filed to move it to Deland and it went on the air in l965. I sold that station in l976 to Joe Gratz who owned (WELE-AM 1380) and he changed the calls to WELE-FM..."


1981-Ron and Martha Sutton of Orange City and Mike and Cheryl Scott of Deland purchased WDLF under the Corporate name of Deland Broadcasting, Inc. for $300,000. 


Names In WDLF History

Brian Tolby-1967-President-Tolun Advertising

Ron Sutton-1981-Deland Broadcasting, Inc.
Martha Sutton-1981-Co-owner-Deland Broadcasting, Inc.
Mike Scott-Co-owner-Deland Broadcasting, Inc.
Cheryl Scott-Co-owner-Deland Broadcasting, Inc.


"Big" John Rogers


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