WRUM-FM 100.3 Orlando

WRUM-FM 100.3
Orlando

Original Call Letters: WORZ
Originally Licensed: 1958
Original City of License: Orlando
Original Frequency: 100.3
Origin of Call Letters:
Original Power: 100,000 watts
Original Location:
Original Format: Spanish

Network Affiliation(s):

Owner(s): 1958-
                1971-Shamrock Communications
                1996-Paxson Broadcasting
                1997-Clear Channel communications
                2007-Aloha Station Trust, LLC, as Trustee

History Of Call Letters and Formats: WORZ-1958-
                                                         WDIZ-1971-Oldies (Drake/Chenault "Solid Gold")
                                             WDIZ-1977-Album Oriented Rock
                                                         WSHE-1996-Soft adult contemporary "She 100.3"
                                                         WSHE-1999-Oldies "Cool 100.3"
                                                         WEBG-2004-Oldies "Big 100.3 FM"
                                                         WRUM-2005-Spanish "Rumba 100.3"


History of Rumba 100.3
On February 2, 2005 at 12 noon, Clear Channel Communications "flipped" WEBG-FM "Big 100" to Orlando's first and only full-market Spanish language station. To celebrate the launch, "Rumba 100.3" began airing 5,000 songs in a row. The plan is part of Clear Channel Radio's Spanish-language programming initiative announced in September 2004.

WRUM Personalities

John Musa-2005-Member of the morning show "Los Abnormales"