WRUM-FM 100.3 Orlando

WRUM-FM 100.3
Orlando

Original Call Letters: WORZ

Originally Licensed: 1958

Original City of License: Orlando

Original Frequency: 100.3

Origin of Call Letters:

Original Power: 100,000 watts

Original Location:

Translator(s): W246CK-FM 97.1-Kissimmee

Original Format: Spanish/Tropical

Network Affiliation(s):

Owner(s):	1951-Central Florida Broadcasting Company
	1971-Shamrock Development Corp.
	1973-KIS, Inc.
	1974-Shamrock Development Corp.
	1996-Paxson Broadcasting ($22,500,000)
	1997-Clear Channel Communications
	2007-Aloha Station Trust, LLC, as Trustee
	2008-Clear Channel
	2014-iHeartMedia
	2020-IHM Licenses, LLC

History Of Call Letters and Formats:	WORZ-1951-Simulcast of WORZ-AM 740
	WKIS-1959-Simulcast of WKIS-AM 740
	WDIZ-1971-Oldies (Drake/Chenault "Solid Gold")
	WDIZ-1975-Adult Rock "Rock 100"
	WDIZ-1979-Top 40
	WDIZ-1985-Album Oriented Rock ''Orlando's Home of Quality Rock n' Roll''
	WSHE-1997-Soft Adult Contemporary "She 100.3"
	WSHE-1999-Oldies "Cool 100.3"
	WEBG-2004-Oldies "Big 100.3 FM"
	WRUM-2005-Spanish/Tropical "Rumba 100.3"

History of Rumba 100.3
On February 2, 2005 at 12 noon, Clear Channel Communications "flipped" WEBG-FM "Big 100" to Orlando's first and only full-market Spanish language station. To celebrate the launch, "Rumba 100.3" began airing 5,000 songs in a row. The plan is part of Clear Channel Radio's Spanish-language programming initiative announced in September 2004.