WRUM-FM 100.3
Orlando

Original Call Letters: WORZ

Originally Licensed: 1958

Original City of  License: Orlando

Original Frequency: 100.3

Origin of Call Letters: 

Original Power:  100,000 watts  

Original Location: 

Translator(s): W246CK-FM 97.1-Kissimmee

Original Format: Spanish/Tropical 


Network Affiliation(s):

Owner(s):

1951-Central Florida Broadcasting Company
1971-Shamrock Development Corp.
1973-KIS, Inc. 
1974-Shamrock Development Corp.
1996-Paxson Broadcasting  ($22,500,000)
1997-Clear Channel Communications
2007-Aloha Station Trust, LLC, as Trustee
2008-Clear Channel 
2014-iHeartMedia

History Of Call Letters and Formats:

WORZ-1951-Simulcast of WORZ-AM 740
WKIS-1959-Simulcast of WKIS-AM 740
WDIZ-1971-Oldies (Drake/Chenault "Solid Gold") 
WDIZ-1975-Adult Rock   "Rock 100"

WDIZ-1979-Top 40 

WDIZ-1985-Album Oriented Rock ''Orlando's Home of Quality Rock n' Roll''
WSHE-1997-Soft Adult Contemporary "She 100.3" 
WSHE-1999-Oldies "Cool 100.3" 
WEBG-2004-Oldies  "Big 100.3 FM" 
WRUM-2005-Spanish "Rumba 100.3"


History of  Rumba 100.3
On February 2, 2005 at 12 noon, Clear Channel Communications "flipped" WEBG-FM "Big 100" to Orlando's first and only full-market Spanish language station. To celebrate the launch, "Rumba 100.3" began airing 5,000 songs in a row. The plan is part of Clear Channel Radio's Spanish-language programming initiative announced in September 2004.


WRUM Personalities



John Musa-2005-"Los Abnormales"-6AM-10AM-Clear Channel



Jenny Castillo-2005-"Los Abnormales"-6AM-10AM-Clear Channel
Clandestine-2005-"Los Abnormales"-6AM-10AM-Clear Channel"-Clear Channel
Crazy Sam-2005-2009-Member of the morning show "Los Abnormales"-Clear Channel


Raymond Torres-2008-Program Director-Clear Channel


Angel (Rivera)-Clear Channel


Bianca-Clear Channel


Carmen-Clear Channel


Gaby Calderon- Mon-Fri-Midnight-7AM-Clear Channel



JP-Clear Channel
Juan-Clear Channel


Lourdes Raquel Dejesus- Clear Channel


La Gitana-Mon-Fri-2PM-7PM-Clear Channel


Michelle Court (Michelle Betancort-Lugo)-Traffic-Clear Channel


Other Names In WRUM History



Linda Byrd-2008-President/General Manager-Clear Channel
Fernando Bauemeister-2008-General sales Manager-Clear Channel


Rick Everett-2008-Marketing Director-Clear Channel
Suheily Gonzales-2008-Promotions Manager-Clear Channel


Chris Kampmeier-2006-Operations Director/2008-Program Director-Clear Channel
Donna Carmichael-2008-Traffic Manager-Clear Channel


Hector Marcano-2012-General Sales Manager/2014-General Manager/-Clear Channel Media and Entertainment


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