WSHE-FM
100.3
Orlando
Original
Call Letters: WORZ
Original City of License: Orlando
Originally Licensed: 1958
Power: 100,000
watts
Original Format:
Owner(s): 1958-
1971-Shamrock
Communications
1996-Paxson
Broadcasting
1997-Clear
Channel communications
History Of Call Letters and Formats: WORZ-1958
WDIZ-1971-Oldies
(Drake/Chenault
"Solid Gold")
WDIZ-1986-Album
Oriented Rock
WSHE-1996-Modern
Adult Contemporary "She
100.3"
WSHE-1999-Oldies
"Cool 100.3"
WEBG-2004-Oldies
"Big 100.3 FM"
WRUM-2005-Spanish
"Rumba 100.3"
WSHE
History
In 1996, Paxson Broadcasting purchased
then WDIZ-FM 100.3. Paxson decided to
establish the identity of its new pop station with a whole new audience. Paxson
called its new station SHE and its music modern adult contemporary. The station,
one of only nine in the country with that format, has culled play lists from
alternative music that has made it into the mainstream, according to consultant Tom
Barnes. WSHE will target women ages 25 to 34, aiming to draw younger
listeners from
WOMX-FM 105.1 and older fans of
contemporary hits station WXXL-FM 106.7.
WSHE
Personalities
Zippy-1996-Mornings
Just Plain Mark-1996-Mornings
Brenda Matthews-1996-1999-Assistant Program Director/10am-3PM/Mornings
Biography
Jenny
Piccolo (Kathryn Adkins) Biography
Rocky
Rhodes and Sue Barre-Husband and wife morning team
"Mr.
Newsreel" David Hagen
Dick Danger-1996-1998-8pm-1am
Rich Bryan-1996-3pm-8pm
Other
Names In WSHE History
Katherine Brown-1996--Program
Director
What's
New Biographies
In Memory Sounds
Misc. Links
Chronology What's News?