WDVH-AM 1390 
Gainesville

Original Call Letters: WPUP

Originally Licensed: May 31, 1962

Original City of License: Gainesville

Original Frequency: 1390

Origin of Call Letters: 

Original Power: 5,000 watts

Original Location: 

Original Format: CHR

Network Affiliation(s):

ABC Radio

Owner(s):

1962-Southern Broadcasting Co. of Marianna, Inc.
1963-WUWU Radio, Inc.
1971-Olivia Broadcasting
1978-Nabco, Inc.
1981-Kent Gainesville Radio
1983-Sunshine Wireless Broadcasting Company
1987-Gillen Broadcasting Corp. (with WYKS-FM 105.5 $1.9 million)

History Of Call Letters and Formats:

WPUP-1962-Country 
WUWU-1963-Country "The Woo Woo"
WAKA-1971-Beautiful Music "AM 1390" "The Only One to Turn To"
WAKA-1973-Top 40/Oldies
WAKA-1974-Beautiful Music
WAKA-1978-MOR "14K" "The Only One to Turn To"  
WAKA-1979-CHR/New Wave  "14K"
WAKA-1980-Top 40
WKGR-1981-Adult Contemporary   "Adult Radio AM 14 WKGR"
WMGI-1983-Jazz/Urban Contemporary   "Magic 1390"
WDVH-1986-Country  "Building a Better Country"
WAJD-1987-CHR
WAJD-1987-All News "News Radio 1390"
WAJD-1988-Heavy Metal "Gator Rock 1390" "Rock Radio 1390"
WAJD-1990-CHR "Kiss 105.3" (Simulcast of WYKS-FM 105.3)
WAJD-2001-Children "Radio Disney AM 1390"
WAJD-2009-Licensed/Silent
WAJD-2011-R&B Oldies (Simulcast of WYKS-FM 105.3)
WAJD-2012-Licensed/Silent
  WAJD-2013-Progressive Talk    "Your Liberal Talk Station"
WAJD-2014-Licensed/Silent (5/15/14)


WDVH History
Thanks to Marc Tyll for this history of WDVH.
In 1986, heritage country station WDVH-AM 980 was sold and a format and call letter changed was implemented when WDVH became Adult Standards WLUS-AM 980  "US 98".  WMGI management quickly applied for the WDVH call letters and WMGI became known as "Building a Better Country, 1390 WDVH", hoping to capture the audience share from the former heritage country outlet.  Country didn't last very long on AM 1390 and neither did the WDVH call letters. In 1987, WDVH along with WYKS-FM 105.3 was sold to Gillen Broadcasting Corp., owned by Douglas J. Gillen. The call letters were changed to WAJD.


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