History of WDVH
WDVH AM radio was first licensed by the FCC to operate on 980 KHz with 5,000 watts daytime only with a non-directional antenna in October of 1954 in Gainesville. Toby Dowdy was a country musician, Rob Vaughn owned the land and Tom Hanson was a radio station manager. Larry Edwards was the General Manager, Ferrell Asbell was the Station and Commercial Manager, Jim Brand was the Program and Music Director, Gary Nelson was News Director and Bob Cunningham was the Chief Engineer. In 1969 Roy Danner and Larry Edwards became the owners of the station. On June 30, 1980, the studio building burned down due to an electrical fire. Temporary studios were installed next to the transmitter in a double wide trailer while new studios were constructed. 

Thanks to Bill Watson for these articles from the Gainesville Sun.

Gainesville Sun
05/27/54 

Third radio station is planned for the city
Gainesville will have its third radio station within the next three months to be constructed at an estimated cost of $65,000.
Clearance for the new broadcasting unit was given by the Federal Communications Commission in an announcement that it had issued a grant to the Decatur Broadcasting Company of Gainesville to operate on a frequency of 980 kilocycles with a power of five kilowatts. Time of broadcasts will be limited to the daylight hours. The Decatur Broadcasting Company is a partnership composed of Toby Dowdy, hillbilly singer and musician, of Gainesville, his brother Charley Dowdy of Bainbridge, Ga., and Tom Hanssen, also of Bainbridge. The trio also owns WMGR in Bainbridge. Charles Dowdy is president of the new company.  Hanssen will serve as vice president and general manager.  Toby Dowdy said no title had yet been assigned to him but that he expected to be sales manager. Toby Dowdy, who now has radio and TV programs on Station WMBR at Jacksonville, said today that the company shortly will pick up its option on approximately 12 acres on Kincaid Road, one half mile from the Palatka highway, and construction on the antenna will begin within a week or two.  Dowdy said the property was owned by A. E. Melton, of Melton Motors. He added that the target date for the completion of the station and airing the first program was September 1 and they anticipated that “the initial investment would be in the neighborhood of $65,000.” 
Dowdy, who was associated with Station WRUF here from 1939 until March of this year, said negotiations were underway for major network affiliation and that a long range plan included installation of second antenna for night broadcasting.
He declined to mention the name of the network but as Station WRUF is a Mutual affiliate, and Station WGGG is on the ABC network, it is presumed that it is either Columbia Broadcasting System or National Broadcasting System, the only other major systems. Dowdy formerly conducted the “Orange Blossom Special” and the “Toby Dowdy Show” over station WRUF and is well known to area listeners. He said the 5000-watt power will provide “an exceptionally strong signal for north and central Florida listeners.” Station WRUF also is a 5000-watt station.  WGGG has a power of 250 watts.

Gainesville Sun
10/17/54

Radio station WDVH opens here Monday
A “new look” in radio broadcasting goes on the air at 5:30 Monday morning when station WDVH signs on for the first time. Built on a foundation of music, news, and sports, with an emphasis on local and area events, the 5,000 watt daytime operation is expected to reach listeners as far north as Folkston, Ga., and as far south as Dunnellon. The projected coverage map issued by the station indicates the possibility of a strong signal extending to both the Florida coasts and as far west as Perry. Studios will be operated in Starke and Gainesville, with the twin antenna transmitter site located here on Kincaid Road in East Gainesville. Open house will be held in the Starke studio next Saturday and here the following day. Co-owners Toby and Charlie Dowdy and Tom Hanssen, who also operated a station in Bainbridge, Ga., have been working on the plans for the station here since July 1953.  A formal application was submitted to the Federal Communications Commission at that time, with a construction permit authorized in May this year. Final inspection and approval was given by the F.C.C. last Thursday. Programming for the new station, billed as the “5,000 watt Giant of Florida” will be built around personality disc jockeys and other staff members. Hanssen, a 13 year veteran of radio, will serve as general manager, and Toby Dowdy will act as commercial manager.  Steve Evans has been named music director, Dick Flowers sports director, Bob Cain program director, J. E. Burkheimer, chief engineer, Sam Blessing, studio manager of the Starke studio, and Al Allums, outside sales representative. “Emphasis will be placed on local and area events,” Dowdy said, “and we will be especially interested in local talent.”  Dowdy has been on radio in this area since 1939, interrupted by a four year Army hitch during World War II.  Since 1946 he has again had his own radio and public appearance shows, and in recent years has entered the TV medium. WDVH will operate on 980 kilocycles from sun-up to sundown, and will for the time being remain an independent station. Hanssen said the station had been offered network affiliation but after making an extensive survey the owners decided against it “at least for now.” “We have been operating in Bainbridge since 1950,”  Hanssen said, “and when we decided to add another station to our operations this area seemed to offer a definite advantage over others considered.  We feel there is a need for our type of station in our planned coverage area, and we believe we have the people to do a good job of it.” The Starke studio will be an exact duplicate of the one here in Gainesville,  and broadcasts will originate from it daily by direct cable to the transmitter site here. Blessing, in charge of the Starke operation is well known in Manhattan and Topeka, Kan.  He was program director at KMAN radio in Topeka the past four years. Cain, the program director, comes from KSOO, Sioux Falls, SD.  He has previously worked in Omaha, Neb., and has experience in the radio, TV, and acting fields. Evans has 11 years radio experience, and comes to the new station here from the San Francisco Bay region of California, where he was well known in the DJ and news fields.  He served in the Marine Corps in World War II and again during the Korean emergency. Flowers, former L.S.U. grid coach and well known Gainesville businessman, will have his own show every evening and on Saturday. Margaret Snowden and Carolyn Dowdy round out the station staff as continuity and copy writers. The daily program for the week has been announced as follows: (Schedule Monday through Friday subject to change without notice) 

6:15AM-7AM

 7:15AM

 Words of Power, Sam Blessing Show

  5PM

5:30PM-6PM

Toby Dowdy-1954-Part-owner/Commercial Manager-Decatur Broadcasting Co.

Dan Huth-1959-WDVH, Inc.

Tom Kennington-1961-WDVH, Inc.

Bobby Dennis (Dennis Winslow)-1965-1968 Biography

Chris Morgan-1968-WDVH, Inc.

Larry Edwards-1969-General Manager-DAE Broadcasting Co.

Steve Rutledge-1969-News-DAE Broadcasting Co. Biography

Jinx Miller (McCall)-1969-DAE Broadcasting Co.

Ray Danner-1969-DAE Broadcasting Co.

Bob Cunningham-1972-Chief Engineer/1974-Sales Manager/Chief Engineer-DAE Broadcasting Co.

Jim Williams-1974-Music Director-DAE Broadcasting Co.

Forrest Sawyer-1975-1977-News Director-DAE Broadcasting Co.

Don Donovan-1976-DAE Broadcasting Co.

William E. "Bill" Morris-1986-Eagle Broadcasting Co.

Dutch Schaeffer 

Pat Patterson-Afternoons

Iottis Adams-Chief Engineer

Lee Allen (Lee Allen Feinberg)

Pierre Bejano

Gary Allen-4PM weekdays

Mike Reynolds-11:30AM-4PM

Rick Morton

Mark Fowler

Dave Derry

Ray Ryan

Bud Blackwood

Cliff Walden

Mary Neal Langford

Larry Havill

Randy Rogers

Tom Allan (Tom Talcott)

Brad Cox

Keith Conway

Preston Hicks

Jamie McIntyre

Glenn Asbell

Janis Koppenhoefer Barber

Mary Helen Owen