WGTO-AM 540
Haines City
| Original Call Letters: WGTO | |
| Originally Licensed: Sep 9, 1955 | |
| Original City of License: Haines City | |
| Original Frequency: 540 | |
| Origin of Call Letters: Slogan; "Gulf To Ocean" | Palm Crest Hotel |
| Original Power: 50,000 Watts | |
| Original Location: Palm Crest Hotel, Haines City | |
| Original Format: Top 40 | |
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1958-KSTP, Inc. (Hubbard Broadcasting) |
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1964-Hubbard Broadcasting |
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1986-Cypress Broadcast, Ltd ($1.5 million) |
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1990-Florida Media Inc. |
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1994-Paxson Broadcasting |
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1997-Clear Channel Communications |
Network Affiliation(s): |
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Florida Gators Radio Network |
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Motor Car Racing Network |
History Of Call Letters and Formats: |
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WGTO-1958-Top 40 "Covering Florida Like Sun" |
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WGTO-1977-Country Western "Great Country Music 54" |
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WGTO-1986-Gospel |
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WGTO-1990-Oldies ''Cruisin' Oldies 54'' |
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WGTO-1990-Talk/Sports |
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WWZN-1994-Sports |
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WWZN-1995-Talk |
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WRTM-1996-Sports |
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WQTM-1996-Sports "540 the Team" |
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WFLF-1997-News/Talk "540 WFLA" |
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| WGTO was conceived by the owners of KWK, Inc. out of St. Louis. |
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1955-WGTO took to the air from The Palm Crest Hotel in Haines City. Licensed to broadcast with 10,000 watts of power at 540 on the dial. The format was Top 40. |
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1958-Hubbard Broadcasting moved the station from Haines City to Cypress Gardens |
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1977-Music format changed to country |
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1978-WGTO was named Billboard Magazine's "Small Market Station of the Year" |
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1986-WGTO was sold to Cypress Broadcast, Ltd. and the format was changed to "gospel". |
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1990-WGTO sold to Florida Media Inc. (a company owned by two Fort Myers doctors and a lawyer) the studios were moved to Ocoee. |
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1992-WGTO went to a satellite service, resulting in the layoff of 30 employees including Rocky Dee, Russ Ross (Original Doo-Wop Shoppe), Allan Brady (Music and Memories). Perry Moore would remain at the station in sales. |
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1994-WGTO was sold to Paxson Broadcasting, the call letters were changed to WWZN and the format became sports talk. |
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| 1957 floor plan of
WGTO studios in the
Pine Crest Hotel (RCA Broadcast News, February 1957) |
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1957 Ad |
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| Bayliss "Jim" Corbett-1955-News Director-KWK, Inc./1958-News/Farm Director-KSTP, Inc. (Hubbard Broadcasting) |
| Bob Wery-1955-KWK, Inc./1958-KSTP, Inc. (Hubbard Broadcasting) |
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Dale Starkey-1955-1958-KSTP, Inc. (Hubbard Broadcasting) |
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Dar Dodds-1955-1959-Morning Drive-KSTP, Inc. (Hubbard Broadcasting) |
George Prescott-1958-Host of "Welcome to Florida Show" from Cypress Gardens/1966-1971-Program Director-KSTP, Inc. (Hubbard Broadcasting) / 1973-Promotions Manager-Hubbard Broadcasting |
Richard Hart-1958-Farm Director--KSTP, Inc. (Hubbard Broadcasting)/1964-Farm Director-Hubbard Broadcasting /1971-Chief Engineer-Hubbard Broadcasting |
| Paul Hershey-1958-Farm Director-KSTP, Inc. (Hubbard Broadcasting) |
| Bill Cramer-1959-Program Director-KSTP, Inc. (Hubbard Broadcasting) |
| William Gramer-1960-Program Director-KSTP, Inc. (Hubbard Broadcasting) |
| Bob Grossman-1964-Program Director/1969-General Sales Manager-Hubbard Broadcasting |
Bob Collins-1965-Hubbard Broadcasting |
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Larry Green (Larry Cox)-1967-1968-Mid-days/ 1973-1974-News-Hubbard Broadcasting |
| John Taylor-1968-News Director-Hubbard Broadcasting |
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Ronnie Gee (Ron St. John)-1968/1973-Program Director-Hubbard Broadcasting |
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Jim Kennedy-1970-1971-Weekends-Hubbard Broadcasting |
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Dave Wright-1972-1973-Hubbard Broadcasting |
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| Wes Belisle-1974-1978 1974-1978-News-Hubbard Broadcasting |
![]() James "Jim" Greenfield-1976-1982-News Director/Public Affairs Director-Hubbard Broadcasting |
| John Terry-1977-Program Director-Hubbard Broadcasting |
| "Crazy" Bob Fuller-1977-Hubbard Broadcasting |
![]() Jim "Jimbo" Maloy-1977-1982-Mornings-Hubbard Broadcasting |
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Terry "The Bird" Slane-1977--Hubbard Broadcasting Terry was named Small Market Broadcast Personality of the Year in 1979-Hubbard Broadcasting |
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Dave Campbell-1977-Hubbard Broadcasting |
| Mike McCoy-1977-Hubbard Broadcasting |
| Terry Stone-1977-Program Director-Hubbard Broadcasting |
![]() Bill Carson-1981-1982-Midnight-6AM-Hubbard Broadcasting |
![]() “PJ the DJ”-Patti Jordan-1981-1982-Part time weekends/1982-1986-Midnight-6AM -Hubbard Broadcasting |
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| Ron Riley-1982-Assistant News Director/News Director-Hubbard Broadcasting | |
Henry Jay-1984-1986-3PM-7PM/Music Director-Hubbard Broadcasting |
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| Joe Penny-1987-1990-Cypress Broadcast, Ltd | |
| Robert J. Wright-1990-Mornings-Florida Media Inc. | |
Kathy McFarland-1990-Morning News Anchor-Florida Media Inc. |
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"Captain" Joe Canzoneri-1990-Traffic Reporter/Weekends-Florida Media Inc. |
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Hank Dole-1990-Assistant Program Director-Florida Media Inc. |
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| Terry Mason (Terry England)-1990-Program Director/Afternoon Drive In Memory | |
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![]() Dave Edwards-1992-Florida Media Inc. Biography |
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Ric Karlson and Ed Schmidt Jr.-1993-Co-hosts of Golf Talk- Fridays 4PM- 5PM-Florida Media Inc. |
Peter Banks-1993-Host of "Singles Connection", a talk show for singles-Florida Media Inc. |
Gordon Banta-1993-Co-host and psychic on "Singles Connection", a talk show for singles-Florida Media Inc. |
Doug Gilley-1993-Host of "Let's Go Fishing"-6AM-7AM-Florida Media Inc. |
Steve Duff-1993-Producer of "Let's Go Fishing"-Florida Media Inc. |
Peter Rocchio-1993-Florida Media Inc. |
Ed Hartley-1993-"Cryin', Lovin' & Leavin'"-Florida Media Inc. |
Vince Regan-1994-Host-"House of Sports"-6PM- 9PM Weeknights-Paxson Broadcasting |
| Jack ''Goose'' Givens-1994-"Courtside Weekly" |
"Judge Krater" (Mike Greager)-7PM-Midnight-Hubbard Broadcasting |
![]() Doug Rockwell |
![]() Allan Brady-Host of "Music and Memories" and "The Rock and Roll Palace Show", "live" from Little Darlin's Rock and Roll Palace. Biography |
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Jack Nelson-"MoneyTalk"-Saturdays from 8AM- 9:30AM |
Joe Francis-News Director |
| Rick Beckett |
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| Robert Convey-1955-President-KWK, Inc. |
| V.E. Carmichael-1955-Vice President-KWK, Inc. |
| Roy Dady-1955-Director of Operations-KWK, Inc. |
| Eugene Hill-1955-General Manager/Commercial Manager-KWK, Inc. |
| David Schick-1955-Chief Engineer-KWK, Inc. |
| Nick Zehr-1955-Chief Engineer-KWK, Inc. |
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Stanley E. Hubbard-1958-President-KSTP, Inc. (Hubbard Broadcasting)/1969-Chairman of the Board-Hubbard Broadcasting |
| C.M. "Max" Kimbrel-1958-General Sales Manager/1959-General Manager/General Sales Manager-KSTP, Inc. (Hubbard Broadcasting) |
| Gary Miller-1958-Sales Manager/Promotions Manager-KSTP, Inc. (Hubbard Broadcasting) |
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Hal Meyer-1958-Sales Manager-Hubbard Broadcasting |
| Marvin Rosene-1959-Vice President In Charge Of Sales-KSTP, Inc. (Hubbard Broadcasting)/1969-Vice President-Hubbard Broadcasting |
| Stanley S. Hubbard-1969-President/General Manger-Hubbard Broadcasting |
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Spencer Danes-1970-1972-Management-Hubbard Broadcasting |
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Dick Hart-1958-1971 and 1982-1986-Engineer-Hubbard Broadcasting |
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Bob Kelly-1971-1973-Station Manager-Hubbard Broadcasting-Now owner of Kelly Communications, Inc in Peoria, Illinois |
| Hal Myer-1972-Sales Manager-Hubbard Broadcasting |
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Paul Titchenal-1972-1979-Engineer-Hubbard Broadcasting |
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Howard Trickey-1973-1978-General Manager-Hubbard Broadcasting |
| John Redwine-1977-Commercial Manager-Hubbard Broadcasting |
| Jacki West (Moira Jackson)-1979-1986-Noon-3PM-Promotions Manager/1981-Country Music Association's Disc Jockey of the Year Award Winner (Small Market Division)-Hubbard Broadcasting |
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Lloyd Barham-1978-General Manager-Hubbard Broadcasting |
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Howard Hoffman-1990-General Manager-Florida Media Inc. |
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Keith Feeney-1990-Accounting/Traffic Manager-Florida Media Inc. |
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Bill Patti-1990-Creative Services Director-Florida Media Inc. |
| Mark Anderson-1990-General Sales Manager-Florida Media Inc. |
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Nancy Cattarius-Sales |
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Tommy Kramer-Program Director |
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John Frost-General Manager |
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Thanks to Jay Waggoner for these WGTO photos |
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WGTO 6 Tower Array WGTO Transmitter Workshop |
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WGTO FEMA Bomb shelter WGTO phasor |
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Other Programs In WGTO History |
| "Cousin Brucie's Cruisin' America"-1991-Friday nights from 10PM-1AM-syndicated |
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