WGTO-AM 540
Haines City

Original all Letters: WGTO

Originally Licensed: Sep 9, 1955

Original City of License: Haines City Moved to Cypress Gardens in 1958

Original Frequency: 540 

Origin of Call Letters: 

Original Power: 50,000 watts 

Original Location: Palm Crest Hotel, Haines City                                                Palm Crest Hotel original home of WGTO

Original Format: Top 40


Owner(s):

1955-KWK, Inc.
1958-KSTP, Inc. (Hubbard Broadcasting)  
1964-Hubbard Broadcasting
1986-Cypress Broadcast, Ltd ($1.5 million)
1990-Florida Media Inc. 
1994-Paxson Broadcasting
1997-Clear Channel Communications

Network Affiliation(s):

CBS
Florida Gators Radio Network
Motor Car Racing Network

History Of Call Letters and Formats:

WGTO-1955-Top 40  “Gulf To Ocean”
WGTO-1958-Top 40  moved to Cypress Gardens "Covering Florida Like The Sun"
WGTO-1977-Country Western "Great Country Music 54"
WGTO-1986-Gospel
WGTO-1990-Oldies ''Cruisin' Oldies 54'' (Studios moved to Ocoee)
WGTO-1990-Talk/Sports
WWZN-1994-Sports
WWZN-1995-Talk
WRTM-1996-Sports
WQTM-1996-Sports "540 the Team"  (These calls moved to 740 AM in 2001)
WFLF-1997-News/Talk "540 WFLA"


History of WGTO
1955
-WGTO took to the air from The Palm Crest Hotel in Haines City. Licensed to broadcast with 10,000 watts of power at 
        540 on the dial. The format was Top 40. 
1958-Hubbard Broadcasting moved the station from Haines City to Cypress Gardens

1977-
Music format changed to country
1978
-
WGTO was named Billboard Magazine's "Small Market Station of the Year"
1986
-WGTO was sold to Cypress Broadcast, Ltd. and the format was changed to "gospel". 
1990-
WGTO sold to Florida Media Inc. (a company owned by two Fort Myers doctors and a lawyer) the studios 
        were moved to Ocoee.
1992-
WGTO went to a satellite service, resulting in the layoff of 30 employees including Rocky Dee, Russ Ross 
        (Original Doo-Wop Shoppe), Allan Brady (Music and Memories). Perry Moore would remain at the station in sales.
1994
-WGTO was sold to Paxson Broadcasting, the call letters were changed to WWZN and the format became sports talk.

For more on WGTO see: 


RCA Broadcast News, February 1957:

"WGTO is located in the center of a group of metropolitan areas as contrasted to the more usual establishment of a station in a principal city of its own. Its coverage, on 540 kc, encompasses such major cities as Gainesville, Daytona Beach, Orlando, Lakeland, Tampa, Clearwater and St. Petersburg. This area, covering the more populous sections of Central Florida, extends from Gainesville to Okeechobee and from Gulf to Ocean hence the call letters WGTO.

1966 logo

The Sleeping Giant

  1970's logo  





 
Here's a photo of the WGTO control room when the studios were located on Marshal Farms Road in Ocoee in 1992 
Photo
courtesy of Dave Edwards


WGTO Personalities

Bayliss "Jim" Corbett-1955-News Director-KWK, Inc./1958-News/Farm Director-KSTP, Inc. (Hubbard Broadcasting)
Bob Wery-1955-KWK, Inc./1958-KSTP, Inc. (Hubbard Broadcasting)

Dale Starkey-1955-1958-KSTP, Inc. (Hubbard Broadcasting)

Dar Dodds-1955-1959-KSTP, Inc. (Hubbard Broadcasting)

George Prescott-1958-Host of "Welcome to Florida Show" from Cypress Gardens/1966-1971-Program Director-KSTP, Inc. (Hubbard Broadcasting)/1973-Promotions Manager-Hubbard Broadcasting

Richard Hart-1958-Farm Director--KSTP, Inc. (Hubbard Broadcasting)/1964-Farm Director-Hubbard Broadcasting/1971-Chief Engineer-Hubbard Broadcasting

Paul Hershey-1958-Farm Director-KSTP, Inc. (Hubbard Broadcasting)
Bill Cramer-1959-Program Director-KSTP, Inc. (Hubbard Broadcasting)
William Gramer-1960-Program Director-KSTP, Inc. (Hubbard Broadcasting)
Bob Grossman-1964-Program Director/1969-General Sales Manager-Hubbard Broadcasting

Bob Collins-1965-Hubbard Broadcasting

Woody Wooden-1967-1971/ 1975-1984-Sales/1968-Farm News Director-Hubbard Broadcasting In Memory

Larry Green (Larry Cox)-1967-1968-Mid-days/ 1973-1974-News-Hubbard Broadcasting 

John Taylor-1968-News Director-Hubbard Broadcasting

Dan Grant-1968-Mid-days-Hubbard Broadcasting

Ronnie Gee (Ron St. John)-1968/1973-Program Director-Hubbard Broadcasting

Jim Kennedy-1970-1971-Weekends-Hubbard Broadcasting

Dave Wright-1972-1973-Hubbard Broadcasting

Wes Belisle-1974-1978  1974-1978-News-Hubbard Broadcasting
Jim Greenfield-1976-1982 News Director-Hubbard Broadcasting                         1969 bumper sticker courtesy of Larry "Vee" Flegle
Patti Jordan-“PJ the DJ”-1977-Overnights-Hubbard Broadcasting 
Bill Carson-1977-Hubbard Broadcasting
"Crazy" Bob Fuller-1977-Hubbard Broadcasting


Jim "Jimbo" Maloy-1977
-Hubbard Broadcasting

Terry "The Bird" Slane-1977--Hubbard Broadcasting Terry was named Small Market Broadcast Personality of the Year in 1979

Dave Campbell-1977-Hubbard Broadcasting

Mike McCoy-1977-Hubbard Broadcasting
Terry Stone-1977-Program Director-Hubbard Broadcasting
James Greenfield-1979-News Director-Hubbard Broadcasting
Joe Penny-1987-1990-Cypress Broadcast, Ltd
Robert J. Wright-1990-Mornings-Florida Media Inc. 

Kathy McFarland-1990-Morning News Anchor-Florida Media Inc.

"Captain" Joe Canzoneri-1990-Traffic Reporter/Weekends-Florida Media Inc.

Hank Dole-1990-Assistant Program Director-Florida Media Inc.

Terry Mason (Terry England)-1990-Program Director In Memory



Jeff Allen (Cassell)-1990-Florida Media Inc./1994-Morning Drive Sports-Paxson Broadcasting  Biography  

Perry Moore-1991-10AM-Noon Weekdays/Sales/Promotions-Florida Media Inc. Biography

Dave Edwards-1992-Florida Media Inc. Biography

Ric Karlson and Ed Schmidt Jr.-1993-Co-hosts of Golf Talk- Fridays 4PM- 5PM-Florida Media Inc.

Peter Banks-1993-Host of "Singles Connection", a talk show for singles-Florida Media Inc. 

Gordon Banta-1993-Co-host and psychic on "Singles Connection", a talk show for singles-Florida Media Inc. 

Doug Gilley-1993-Host of "Let's Go Fishing"-6AM-7AM-Florida Media Inc.

Steve Duff-1993-Producer of "Let's Go Fishing"-Florida Media Inc.

Peter Rocchio-1993-Florida Media Inc.

Ed Hartley-1993-"Cryin', Lovin' & Leavin'"-Florida Media Inc.

Vince Regan-1994-Host-"House of Sports"-6PM- 9PM Weeknights-Paxson Broadcasting

"Uncle Russie"-Russ Ross Biography

Rocky D! 

Lee Manning


Allan Brady
-Host of "Music and Memories" and "The Rock and Roll Palace Show", "live" from 
Little Darlin's Rock and Roll Palace
. Biography

Al Dunaway

Jerry Steffen

Roy AdamsWGTO 50+4 survey 2-14-70.jpg (667965 bytes)

"Big Al" Munnings

Van Amig

Jim Bocock

Joyce Bilal

Bill Burnett

Susan Cunningham

Crista Deason
Tom Drake

Scott Edwards                                                                                                         Courtesy of Steve Kennedy

Beth Fouchee

Keith Holliday

Henry Jay

Becky Johnson

Jeff Kierce

"Judge Krater"

R.C. Kelley

Carol Lamons

Dave Lane

Jay Menchen

Bob McCord

Allen Rich

Roy Riley

Jack Robertson

Tom Rusk

Dan Sanborn

Harry Sharp

Maris Siegel

Kathi Tanner

Lyle Wood

Roy Beemer

Jack Nelson-"MoneyTalk"-Saturdays from 8AM- 9:30AM

Patricia Madden



Tom Anthony
 
Biography

Merrill Craig

Jay Cresswell

Clive Thomas Biography

Jerry O'Neill

Greg Warmoth

Al Brock

Charlie "Rock" Brown

Larry Cox

Allen Shaw, Jr.

Joe Francis-News Director


Other Names in WGTO History

Robert Convey-1955-President-KWK, Inc.
Eugene Hill-1955-General Manager/Commercial Manager-KWK, Inc.
David Schick-1955-Chief Engineer-KWK, Inc.

Stanley E. Hubbard-1958-President-KSTP, Inc. (Hubbard Broadcasting)/1969-Chairman of the Board-Hubbard Broadcasting

C.M. "Max" Kimbrel-1958-General Sales Manager/1959-General Manager/General Sales Manager-KSTP, Inc. (Hubbard Broadcasting)
Gary Miller-1958-Sales Manager/Promotions Manager-KSTP, Inc. (Hubbard Broadcasting)

Hal Meyer-1958-Sales Manager-Hubbard Broadcasting

Marvin Rosene-1959-Vice President In Charge Of Sales-KSTP, Inc. (Hubbard Broadcasting)/1969-Vice President-Hubbard Broadcasting
Stanley S. Hubbard-1969-President/General Manger-Hubbard Broadcasting

Spencer Danes-1970-1972-Management-Hubbard Broadcasting

Dick Hart-1958-1971 and 1982-1986-Engineer-Hubbard Broadcasting

Frank Berry-1971-1973 and 1979-1982-Director of Technical Operations--Hubbard Broadcasting
Frank tells us about his time at WGTO-AM. "...During my tenure at WGTO, I replaced almost all of the studio equipment and, when the old RCA BTA 10H transmitter failed, I replaced the transmitter with a Harris MW-1A to provide better nighttime service at their 1kw licensed power level. The night that the old RCA transmitter failed, I put the Gates MW-50 transmitter on the air at its lowest stable power which was about 8kw.  I was able to reduce the output power further by detuning the output network of the transmitter so that it produced about 1kw of power. After we achieved stabile nighttime operation, I called Stanley Hubbard at home and explained that the old RCA transmitter had failed beyond reasonable repair.  Stan authorized me to purchase a Harris MW-1A transmitter. I called Harris and ordered the transmitter and requested rush delivery. We operated in that mode overnight and before pattern change in the morning, I re-tuned the output network so that the station could operate at full power. We went through these detuning/retuning gyrations for two or three days until the new MW-1A transmitter arrived. During the time that it took to receive the new transmitter, we removed the old RCA 10kw unit and moved the nighttime phasor  into its new position .... directly beside the soon-to-be-delivered Harris MW-1A. Before moving the phasor, I called our Consulting Engineer, Ogden Prestholdt of A. D. Ring and Associates and told him of my desire to move the phasor.  Mr. Prestholdt told me "absolutely not.  You don't have the knowledge to re-tune the antenna array". I moved the phasor anyway and retuned the array.  It remained stable and within the licensed specifications throughout my tenure at WGTO..."

Bob Kelly-1971-1973-Station Manager-Hubbard Broadcasting-Now owner of Kelly Communications, Inc in Peoria, Illinois

Hal Myer-1972-Sales Manager-Hubbard Broadcasting

Paul Titchenal-1972-1979-Engineer-Hubbard Broadcasting



Dick Bennick
-(Dr. Paul Bearer)1973-1977-Production Director/Sales/1977-1986-General Manager-Hubbard Broadcasting In Memory

Howard Trickey-1973-1978-General manager-Hubbard Broadcasting  

John Redwine-1977-Commercial Manager-Hubbard Broadcasting
Jackie West-1977-Promotions Manager-Hubbard Broadcasting

Lloyd Barham-1978-General Manager

Howard Hoffman-1990-General manager 

Keith Feeney-1990-Accounting/Traffic manager

Bill Patti-1990-Creative Services Director



Bob Johnson
-1991-General Sales Manager/General Manager



Jay Waggoner
-Engineer 

Nancy Cattarius-Sales

Tommy Kramer-Program Director

John Frost-General Manager  

Thanks to Jay Waggoner for these WGTO photos

                    
                                 WGTO 6 Tower Array                                                WGTO Transmitter Workshop

         

                              WGTO FEMA Bomb shelter                                                   WGTO phasor 

                                                         
                                                                        Jay Waggoner at WGTO


WGTO BTA-10H 2.jpg (105163 bytes)
 

 

Frank Berry took this photo of the original WGTO transmitter in 1975. It was an RCA BTA-10H which was purchased in 1955. The photo was taken as the old RCA Ampliphase transmitter was being dismantled for shipment to Guayaquil, Ecuador. The 10H was on the air as WGTO's only transmitter at the time this photo was taken. The boxes in the photo contain parts for the old RCA BTA 50G Ampliphase.  On the far right of the photo you can see one of the power amplifier tubes.







Other Programs In WGTO History
Cousin Brucie's Cruisin' America-1991-Friday nights from 10PM-1AM-syndicated


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