WLBE-AM 790
Eustis   Leesburg


Original Call Letters: WEUS
Originally Licensed:
Aug 1947                                
Call Letter Origin: (geographic) Eustis 
Original City of  License: Eustis

Original Power:
1,000 watts 
Original Format: Pop
Network Affiliations:
NBC
                                CBS
                                FOX


Owner(s):
1947-
Paul and Eleanor Hunter (Owners of Liberty Magazine)
                1951-Paul and Sally Husebo
               
1975-WLBE Radio, Inc. (H. James Sharp, President)                                       
               
1978-Gene Smith  In Memory
                1983-WLBE 790, Inc.


History Of  Call Letters and Formats:
WEUS-1947-Pop
                                                         
WLBE
-1949-Pop
                                                          WLBE-1980-
Adult Contemporary
                                                         
WLBE-1991
-
Big Band/Easy Listening
                                                        

                                                         

WLBE History
The Husebos came to Lake County from Minneapolis in 1951. Wendy had worked in a major station there as the program director and chief announcer. When his brother, Paul Husebo, called him to say he was moving to Central Florida from their native Minnesota, Wendy Husebo told him if he found a radio station for sale, he would move, too. While Paul Husebo was scouting around for the right town, he arrived in Leesburg on the day of the Watermelon Festival. He liked the friendliness and the activity in the town, spotted a radio tower and stopped in a gas station to call the station. "He asked if the station was for sale, and the voice said, `Yes.' " WLBE, had been purchased by the former publisher of Liberty Magazine, who died within six months,  Husebo said. The man's wife was stuck trying to keep the station running. From 1951 to 1962, WLBE was a major news source to people in Lake County. Husebo remembered the first remote broadcast of a Leesburg High School football game in Palatka and a 37-hour stretch at the microphone during Hurricane Donna in 1960. "People depended on radio for local news," he said. "We didn't have television, and most of the papers were weekly. So, we tried to cover everything."  Lacking also were the services of an advertising and public relations agency. When area businesses wanted to stage a grand opening or plan a promotion, they went to Wendy Husebo. So did civic leaders in Leesburg, when, in a twist of fate, they named him chairman of the festival that helped bring him to Leesburg. In the 1950s, the Leesburg Watermelon Festival was important to the city. To promote it, the mayor and prominent residents formed a 30-car motorcade with a P.A. system and part of the high-school band and visited all the other towns in the area. "Our mayor would pop out and present their mayor with a watermelon," Husebo said. "The people in the cars would jump out and put posters in all the windows..." By 1962, he was so involved in promotion outside the radio business that he sold WLBE and formed Husebo Advertising & Public Relations. His son, Lanny Husebo, worked with him in the mid-1970s. "He has become known for his sayings, `How may I brighten your day?' and `Consider it done.'
1992-WLBE drops NBC news for CBS, and in the process lost the right to broadcast popular talk show host Bruce Williams. The syndicator of Williams' show is an NBC company. In Williams' place, WLBE aired Gil Gross from 8 to 11 p.m. 
                                              
                                                                            

    


WLBE studios on Radio Road in Leesburg  



WLBE
  Personalities
Bob Andrews-1980 to present -mornings. Biography
Charles (Charlie) Northrup-1966 
Lee Gillette-news director  
Alan B. Walts                                           Bob at the WLBE studios in 2004 
Michael Solt                                                                        Photo courtesy of Bob Andrews
Bill Gephart
-News director 
In Memory
Wayne Coleman-1972-1974

Peter Rocchio-1998-1PM-4PM- Mondays through Thursdays

"Uncle Russie Ross"-Russ Ross-Sat 2PM-5PM  Biography

Chuck Stevens
-Host of "Party Line"-callers buy, sell, and trade their items live on the air. 
''Big Red''-1994-host of "The Party Line" 
Chris Sawyer-1994-middays/program director
Jack Wilson-1953-1993-play-by-play broadcasts of Leesburg High's football games
Eve Martin-
"Eve the Mystic"
Al Martin 
Richard Ryan-2002-"Comin' Home"
Dick Ravenhill
-Program Director 
In Memory
Dick
Coleman-Program Director
Victor Lent-1996-2-5PM and News 5-6PM weekdays. Leesburg Athletics Minor League Baseball Play-by-Play.
Dutch Edwards-1971



Mark Logas
Biography



Fred Johnson-2008
-Co-host "Lake County/Central Florida Roundtable" 
Ralph Smith-2008-Co-host "Lake County/Central Florida Roundtable" 

Other Names in WLBE History   
Sally Husebo-1951-1962-"Mr. Sunshine"-Owner 
Paul Husebo-1951-1962-Owner
T. Hooke McCauley-1951-General Manager

Jim Sharp-station manager/owner
John Fennessy
-General Manager
Eugene F. ''Gene'' Smith-General Manager 1970s, early 1980s, and again in the early 1990s. He died of cancer in August 1993. In Memory



E.J. "Mac" McNair-1997-
General Manager/partner




Merrill Isaacson
-General manager 

Esther White-1952-1994-Hired as bookkeeper by the station's first general manager, T. Hooke McCauley, in 1951. She became office manager, with sales and public relations responsibilities and would even do an occasional commercial for Edenfield Jewelers and Grays' Orange Barn.
Ronald V. Regan-host of "Veterans Cafe"
Doug Hoy and Matt Turse-2000-"Wise Guys Sports Football Handicapping" 
Chuck Grant-sales 
Bill Reedy-sports
Bruce Williams-syndicated
Prior Smith-"Canada Calling"-syndicated
Bill Mays

      frank_reed_bob_andrews_ gabe_burton_dave_edwards_wlbe_2007.jpg (69618 bytes)                           frank_reed_bob_andrews_ gabe_burton_mac_mcnair-2007_wlbe.jpg (75210 bytes)  
 l to r  Frank Reed, Bob Andrews, Gabe Burton and Dave Edwards                        l to r  Frank Reed, Bob Andrews, Gabe Burton and Mac McNair
                                                                       (photos courtesy of Dave Edwards 2007)                                
                    
                                                                                                                 
                                                         
                                                                                          courtesy of Mark Logas
         

                WLBE 1970's License Plate_2.jpg (498450 bytes)     WLBE 1980's License Plate_2.jpg (325281 bytes)
                          
1970's license plate     click photos for full sized view   courtesy of Mark Logas     1980's license plate

         WLBE 1982  Logo.jpg (82303 bytes)             WLBE 1981 Playlist.jpg (475933 bytes)
                                                              click photos for full sized view   courtesy of Mark Logas

               WLBE Rate Card.jpg (325127 bytes)   WLBE-Mark Logas Newspaper Ad.jpg (270900 bytes)    WLBE Bumper Stickers.jpg (577037 bytes)                                                                                        click photo for full sized view   courtesy of Mark Logas
                                                       

         
         What's New     Biographies      Misc.      Sounds     Links     Chronology    What's News?